Posts Tagged ‘Facebook’


Are Your Facebook Friends Unsubscribing?

Friday, September 23rd, 2011

Facebook for businessFor months, we’ve been telling business owners that they need to migrate from a profile to a business page. Facebook’s threatened to shut them down for a violation of the Terms of Service, but some have ignored because it’s confusing and a hassle.

But this weeks changes on Facebook make it even more essential that you have a solid strategy for marketing your business that recognizes the reality of human behavior.

On Tuesday, the Facebook tornado upended users with a totally new display. All of a sudden, people were overwhelmed with information from casual acquaintances and businesses that they had never seen in their Top News feed. And, where were their friends? Buried beneath conversations between people they barely knew, businesses that they’d never patronized and games they’d never heard of. If those conversations weren’t interesting to you, your only solution is to unsubscribe to the people who are “junking up” your news feed.

This is one of the biggest dangers in using a personal profile rather than a business page. You’ll never know if your audience reach is getting smaller. On a business page, Facebook offers analytics that tell me whether my influence is increasing or decreasing, and what type of content my followers like best.

If you’re a business owner marketing with Facebook, here’s my advice:

  1. Lay low, limit your posts for the next two weeks. Don’t give anyone a reason to unsubscribe.
  2. Download a copy of your Facebook data. Go to the dropdown arrow in the upper right corner of your home page or profile, click on the Account Settings link. At the bottom of that page is a link to Download your Facebook data. Do this now. Sometimes it takes multiple attempts to get it to work.
  3. Spend the next two weeks lurking and researching. Observe which things posted by people in your news feed get comments and likes. Are the comments and likes from the people you’d like to reach?
  4. Pay a lot more attention to creating quality posts. Are my prospective customers really interested in where I had lunch or what I watch on TV?
  5. If you’re still using a personal profile for your business, create two smart circles. Title one business, the other personal. When you’re off your Facebook moratorium, be analytical and ask yourself if your business contacts will be excited to see this before you post.

More Facebook Marketing Tips

If you need help converting your personal profile to a business page, I offer a one hour phone consultation where I walk you through the change. Call Julie Gallaher at 916-265-2521.

Facebook Redesign – News You Need Now

Friday, February 11th, 2011

Funny … just last week I was teaching a group of small business owners about Twitter, Facebook & LinkedIn. I told them that the internet world was constantly in flux, and that one of the most valuable things about working with someone like me is that I would keep up to date with the changes, so they didn’t have to.

And today, Facebook has a major redesign of their pages! Here’s the news you need to know …

FBML is out! Hip Hip Hooray!

Your #1 Priority — Go to your Facebook pages, say yes to upgrade to the new format and note the changes. Do the tabs look funky? Are your photos properly arranged? How does it look? If something doesn’t look right, comment here and we’ll try to help you.

More Facebook Marketing Tips

How to Block Facebook Event Invitations

Saturday, December 11th, 2010

Do you repeatedly get invited by Facebook Friends to events that don’t interest you? Well, I’ve found the solution. You can block invites without defriending someone.

Alex James Brown provided the answer.

  • Click in the Upper Right Hand Corner of any Facebook page on Account.
  • Click on Privacy Settings.
  • In the middle of the bottom of that page is a section called Block Lists – Click on Edit Lists.
  • The third section is Block Event Invites
  • Put in the names of people you’d like to block.
  • More Facebook Marketing Tips

    I’m teaching a couple classes on Facebook next month – click on Sacramento Social Media Workshops for more info, or call me at 16-265-2521.

    My Tour of Facebook Headquarters – Palo Alto

    Sunday, July 18th, 2010

    I’ve been invited to visit Facebook Headquarters for lunch and a tour on Wednesday. WooHoo! I am excited. I’ll post the photos here and on my Facebook Fan Page later this week.

    Facebook Headquarters Map


    View Larger Map

    Facebook’s just about to announce that they have half a billion users worldwide. I did a post on social media stats a few weeks ago. Here is some of the data about Facebook.

    27% of US Baby Boomers use social media, with Facebook the most popular AARP

    29% of users enjoy interacting with brands on Facebook eMarketer

    40% of users have “friended” a brand on Facebook or Myspace 20.Decibels

    41% of user think Facebook is a good way to get information about companies and products eMarketer

    46% of Facebook user say they would talk about or recommend a product on Facebook 20.Decibels

    50% Facebook claims that 50% of active users log into the site each day Econsultancy

    61% of Facebook users are 35 years of age or older Hubspot

    74% of companies say they are using Facebook to promote their brands or companies Search Engine Land

    85% of companies use Facebook as part of their marketing stategy Chris Pirillo

    99% of online retailers plan to have a Facebook page by 2011 20.Decibels

    More Facebook Marketing Tips

    If you need help using Facebook for your business, please call Julie Gallaher at 916-265-2521. I’ve got lots of techniques for you to increase your social marketing.

    Friends, Acquaintances, Connections, Followers

    Monday, July 5th, 2010

    I’ve been going through a list of dozens and dozens of people who want to be my Facebook Friend. It’s tough. Most have given me no hint to tell me that we’ve met in real life at an event or activity in the past or that we have a common interest that could help a friendship blossom.

    I’m just a number to them. Someone has told them that having a big following is essential to business success on Facebook, but that person is wrong.

    But, if you feel compelled to have a big Facebook following, here’s my advice:

  • Look to see if that person is on Twitter, follow them there and try to create a connection – retweet their stuff, comment about something they say that’s interesting, respond to a question.
  • Join their Facebook Fan Page – respond to something they say, invite your friends to join you as fans, share their posts with your network. Everyone with FB fan pages is trying to generate more engagement, they’ll be grateful.
  • When you send an invite to friend, include a relevant comment that says why you’d like to get to know them better. If you’ve met, tell them where. Let them know what personal interests you have in common.
  • I’m really a friendly person. But, It’s not flattering to anyone to feel like you’re just a number in someone’s quest for social media domination. Treat people online the way you do offline, and you’ll have plenty of friends.

    More on this topic …
    LinkedIn recommendation for one of the alleged Russian spies.
    Friending Etiquette
    A real or a fake friend

    More Facebook Marketing Tips

    If you need help with Facebook, call Julie Gallaher at 916-265-2521.

    Facebook Advertising Adds New California Cities

    Sunday, March 7th, 2010

    Inside Facebook reports that

    In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world. From social game developers to the various large and small businesses already using the service, the information could help them boost their returns on investment.

    Facebook isn’t giving a full list of which cities have been added, but you can check out the cities in your area here for yourself.

    Some of the Sacramento area cities that have been added (plus the ones that were already there): Antelope, Auburn, Cameron Park, Carmichael, Citrus Heights, Colfax, Davis. Dixon, El Dorado Hills, Elk Grove, Fair Oaks, Fairfield, Folsom, Galt, Granite Bay, Grass Valley, Lincoln, Lodi, Loomis, Marysville, North Highland, Orangevale, Pine Grove, Placerville, Plymouth, Pollock Pines, Rancho Cordova, Rocklin, Roseville, Sacramento, Sutter, Sutter Creek, West Sacramento, Woodland and Yuba City. If you’d like help in designing a strategy to help you reach these communities, please call Julie Gallaher at 916-265-2521.

    And while you’re here, download a free copy of my Facebook Advertising Success Stories report.

    More Facebook Marketing Tips

    KCRA TV Social Media Spot

    Thursday, January 14th, 2010

    Tuesday night I was featured on the 11pm news. Pretty cool! Click the link to see me on Youtube.

    Julie Gallaher

    or here

    Sacramento Facebook Coaching

    Facebook Advertising Success Stories

    Tuesday, December 8th, 2009

    Over 25 contributors, from countries around the world, shared their Facebook advertising success stories with me.

    ATTN: I am working on my next edition of the Facebook Advertising series – Facebook Advertising Local Focus. If you have great results you would like to share, please contact me at Facebook, LinkedIn or Twitter, email me at julie@getonthemap.us or call 916-265-2521. Our first report has been downloaded over 10,000 times and was re-published by Facebook and Business Week. All contributing authors received full credit.

    From B2B, like telecommunication services and software to B2C like Western Clothing and Physician Marketing, I think you’ll find something in this report that interests you.

    Download FREE Facebook Advertising White Paper

    Social Media Coaching and Consulting

    If you’d like to know when we publish our follow up reports, or have questions you’d like to ask, please keep in contact!

    Become a Facebook Fan
    Follow Me on Twitter
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    Get on the Map Local Search Marketing has over 50 years combined experience helping small business with their advertising and marketing needs. Please call us for assistance with your search engine optimization or social media strategy at 916-265-2521.

    Get on the Map

    Contributors – Indi Avila, Susan Barry, Bob Bentz, Michelle Cantrell, Sarah Doheny, Jen Dwyer, Sam Goldfarb, Erik Hagborg, Adrienne Janzen, Rhondalynn Korolak, Brian Laesch, Lisa Making, Ted McLaghlan, Tricia Meyer, Freddy J. Nager, Marc Newberger, Francesca Roth, Lisa ECStewart, Donna and John Taylor, Zaki Usman, Peter VanRysdam, Lori Jo Vest, Jochem Vroom, Guido Weber, and a special feature on Facebook Fan Pages by Mari Smith.

    More Facebook Marketing Tips
    Testimonials

    Facebook Fan Pages – Great for SEO

    Tuesday, December 8th, 2009

    Yesterday, Google announced that they would officially be using Facebook Fan Pages in the natural, organic results. I have been advising my clients for awhile that they need to create a Facebook Page for their business.

    By using your key words in the description and posts on your Facebook Fan Page, you have the beginnings of a dominant position on the search engines. If you’d like help, please call Julie Gallaher at 916-265-2521.

    Facebook for Business

    Friday, December 4th, 2009

    I was interviewed by News 10 about how business owners can use Facebook to reach Baby Boomers. It was fun. Anne Makovec is a great interviewer.


    Baby Boomers & Technology
    Facebook wants you to Friend your family
    Joy of Facebook for Baby Boomers

    If you’re a business that wants to attract baby boomers, Get on the Map can help. Call 916-265-2521. And if you’re on Facebook, join our fan page.

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