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Social Media Think Tank

by Julie Gallaher on August 15, 2010

Experiencing Social Media vs Monitoring It
Is This the Decade of Small as a Selling Point
The Disrupters in the Crowd
Participation is the New Default
The End of Westerns
Why We Check In: The Reasons People Use Location-Based Social Networks
Shiny Object Syndrome or Strong Strategy
Listening to the Online Conversation
All A Working Man Needs

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My Tour of Facebook Headquarters – Palo Alto

by Julie Gallaher on July 18, 2010

I’ve been invited to visit Facebook Headquarters for lunch and a tour on Wednesday. WooHoo! I am excited. I’ll post the photos here and on my Facebook Fan Page later this week.

Facebook Headquarters Map


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Facebook’s just about to announce that they have half a billion users worldwide. I did a post on social media stats a few weeks ago. Here is some of the data about Facebook.

27% of US Baby Boomers use social media, with Facebook the most popular AARP

29% of users enjoy interacting with brands on Facebook eMarketer

40% of users have “friended” a brand on Facebook or Myspace 20.Decibels

41% of user think Facebook is a good way to get information about companies and products eMarketer

46% of Facebook user say they would talk about or recommend a product on Facebook 20.Decibels

50% Facebook claims that 50% of active users log into the site each day Econsultancy

61% of Facebook users are 35 years of age or older Hubspot

74% of companies say they are using Facebook to promote their brands or companies Search Engine Land

85% of companies use Facebook as part of their marketing stategy Chris Pirillo

99% of online retailers plan to have a Facebook page by 2011 20.Decibels

If you need help using Facebook for your business, please call Julie Gallaher at 916-265-2521. I’ve got lots of techniques for you to increase your social marketing.

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Get on the Map Bookshelf

by Julie Gallaher on July 16, 2010

Here, with links to Amazon, are some of the books I’ve been reading lately.

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Whether you use social media networks like Facebook, Twitter and LinkedIn or a feet on the street team, word of mouth marketing is an incredibly powerful tool. Here is an interview that I did with KCRA TV on social media training to increase your WOMM (word of mouth marketing).

If you’d like help creating a social media plan, give me a call at 916-265-2521.

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Social Media Think Tank

July 10, 2010

Why Social Media is Like Toothpaste
What Social Media Can Learn from Traditional Marketing
Where Will You Be in 5 Years
Write Something Good
When Marketing to Women, Social Media Rules
Goodwill Gets an A+ in Social Math
Business Vacation
Never Underestimate the Power of Design and Brand for a Start-up
Why the “Old Spice Guy” Might be the Perfect Branding Campaign

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Friends, Acquaintances, Connections, Followers

July 5, 2010

I’ve been going through a list of dozens and dozens of people who want to be my Facebook Friend. It’s tough. Most have given me no hint to tell me that we’ve met in real life at an event or activity in the past or that we have a common interest that could [...]

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Social Media Stats

June 1, 2010

Social Media and Search Statistics 2010
11% of Americans read a blog dealing with community issues Pew Internet Research
14% Amount the North American search engine marketing industry will grow in 2010 Search Engine Land
14% of American adult internet users have uploaded a video to the internet Pew Internet Research
15% of bloggers spend 10 or more [...]

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Sacramento Social Media Training

May 30, 2010

I have a busy schedule of training workshops coming up in the next few months. I hope to see you in the classroom.

Sacramento Association of Realtors
Social Media for Real Estate Professionals
June 22 – 12:00pm – 1:30pm
• Get Engaged! Why engagement is more important than friend count
• Don’t be a Spammer! Using proper social media etiquette to [...]

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Why I Don’t Recommend Yellowpages.com – An Insider’s View

May 18, 2010

As many of you know, I left AT&T Advertising & Publishing in 2008 to start my own business, Get on the Map Local Search Marketing. I had been a top producer, several times named to the CEO’s list of the top 5% of the sales reps in the nation. But as the usage of [...]

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How to Brand Yourself Online – Sacramento Metro Chamber

May 18, 2010

Sacramento Metro Chamber of Commerce Business Builder Series- How to Brand Yourself Online
June 17, 2010 – 12:00pm – 1:30pm
For small businesses with 6 – 50 employees
You may have started with social media on Facebook, Twitter, LinkedIn and/or Youtube, but you’re wondering if you’re maximizing it’s potential to establish your business as the obvious authority. [...]

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