Reputation Management

Everything on the internet is public. Even if you send a personal email or are on a privacy protected website, it is so easy to share that you should presume that anything might go public. So Rule One in reputation management is

Don’t Say Anything Online that You Wouldn’t Want Published on the Front Page of Your Newspaper.


Everything online is permanently online. Even if you successfully get someone to remove a negative comment, it might have been republished on another website or remain in the cache files. Rule Two in reputation management is

Continuously Monitor What is Said About You and Your Business Online.

The only way to combat negative information online is with counter-punch of positive information. Most of the time, the negative information cannot be removed, but it can be buried. Using an aggressive search engine optimization strategy, you can move positive information up the ladder in the search results, so that the consumer sees the good information first. The easiest way to do this is to create complete profiles on the popular social media platforms, then optimize them to show at the top of Google. Rule Three in reputation management is

Fully participate in Social Media now, so you’re ready if you ever need it.

I’ve helped people with reputation management who have been in dire straits, unable to find a job because of bad news reports about them online. I’ve also helped people whose problem is a couple of negative yelp reviews that they worried were discouraging prospects from calling them.

If you’ve got a problem, call Julie Gallaher at 916-265-2521.

Here are some reputation management posts.

Reputation Management 101
Yelp, A Dangerous Networking Site
Have You Yelped Today?
Political Reputation Management
What’s Your Reputation: What Should You Be Monitoring