Social Media and Search Statistics 2010

11% of Americans read a blog dealing with community issues Pew Internet Research

14% Amount the North American search engine marketing industry will grow in 2010 Search Engine Land

14% of American adult internet users have uploaded a video to the internet Pew Internet Research

15% of bloggers spend 10 or more hours each week blogging Econsultancy

19% of internet users are on Twitter or similar updating service Pew Internet Research

20% of tweets are about products 20.Decibels

22% of all American adults have signed up to receive alerts about local issues via email or text messaging Pew Internet Research

24% of companies use sales as a metric for measuring social media success Chris Pirillo

25% of companies use online brand mentions and brand awareness as a metric for measuring social media success Chris Pirillo

25% of bloggers earn more than $100K per year Hubspot

27% of US Baby Boomers use social media, with Facebook the most popular AARP

28% of shoppers say social media influenced their holiday purchases in 2009 20.Decibels

29% of users enjoy interacting with brands on Facebook eMarketer

30% of companies say that the amount of money spent on social media has stayed the same this year Chris Pirillo

30% of Twitter users ask for brand recommendations eMarketer

31% of advertisers say personalized search results are having a highly significant impact on search marketing efforts Search Engine Land

35% of small businesses report that they have received new customers as a result of positive online reviews Search Engine Land

38% of bloggers post brand or product reviews Econsultancy

38% of American adult internet users have viewed an educational video online Pew Internet Research

40% of users have “friended” a brand on Facebook or Myspace 20.Decibels

40% of adults use the internet, email or instant messaging on a mobile phone Pew Internet Research

41% of user think Facebook is a good way to get information about companies and products eMarketer

43% of companies expect to spend more on search engine optimization (SEO ) this year than they did last year Search Engine Land

44% of Twitter users have recommended a product 20.Decibels

46% of Facebook user say they would talk about or recommend a product on Facebook 20.Decibels

48% of LinkedIn members are 45 years or older Hubspot

49% of companies are reallocating budgets to search engine marketing by taking from print advertising budge Search Engine Land

49% of companies use YouTube as part of their marketing strategy Chris Pirillo

50% Facebook claims that 50% of active users log into the site each day Econsultancy

50% More Twitter activity on weekday than weekend Hubspot

52% of companies say that the rise of social media has had a major impact on their search engine marketing Search Engine Land

52% of American adults have used the internet to watch or download video Pew Internet Research

53% of the Fortune 500 have at least one Twitter account 20.Decibels

56% of advertisers say Google keywords have become more expensive over the last year Search Engine Land

56% of companies say they try to achieve increased sales through social media activity Chris Pirillo

56% of Twitter users say they use Twitter for business purposes 20.Decibels

57% of Americans have Googled themselves Pew Internet Research

57% of B2C companies maintain company profiles on social networks 20.Decibels

58% of companies use LinkedIn as part of their marketing strategies Chris Pirillo

58% of people said if they tweeted about a bad experience with a company, they would like the company to respond to their comment 20.Decibels

59% of companies say that their budgets for social media marketing will increase this year Search Engine Land

61% of Facebook users are 35 years of age or older Hubspot

63% of companies say that direct traffic to web site is the most commonly used metric to measure the impact of social media Chris Pirillo

64% of companies say that more brand recognition is the second most important business objective in terms of impact of social media Chris Pirillo

67% of companies say that the amount of money spent on social media has increased since last year Chris Pirillo

68% of small businesses will increase their social media marketing efforts this year 20.Decibels

69% of American have used the internet to cope with the recession Pew Internet Research

69% of American adult internet users have used the internet to watch or download video Pew Internet Research

70% of bloggers are organically talking about brands on their blog Econsultancy

73% of companies have a budget of less than $25,000 for social media marketing Search Engine Land

73% of companies say they are using Twitter to promote their brands or companies Search Engine Land

74% of companies say they are using Facebook to promote their brands or companies Search Engine Land

74% of companies say that they use social media to increase traffic to their website Chris Pirillo

75% of Bloggers are college grads Hubspot

77% of companies use Twitter as part of their marketing strategies Chris Pirillo

81% of companies expect social media spending to increase this year Chris Pirillo

81% of B2B businesses maintain company profiles on social networks 20.Decibels

82% More time spent worldwide on social media this year than last Nielsen Wire

84% of consumers are influenced by online customer reviews Search Engine Land

85% of companies use Facebook as part of their marketing stategy Chris Pirillo

88% of U.S. Non-profits are experimenting with social media 20.Decibels

90% of companies engage in search engine optimization Search Engine Land

91% of online retailers plan to have a Twitter page by 2011 20.Decibels

95% of marketers incorporate blogs as part of their search engine optimization efforts Top Rank Online Marketing Blog

99% of online retailers plan to have a Facebook page by 2011 20.Decibels

143% Increase per person in United States on time spent on social media Nielsen Wire

210% Increase in time spent on social media in the United States this year than last Nielsen Wire

Want more info on how you can utilize social media and search engine optimization in your business? Call Julie Gallaher 916-265-2521.