My friend Dave Lakhani, author of the book How to Sell When Nobody’s Buying sent me an email this morning about the fantastic new project from American Express, Small Business Saturday. Join their Facebook page, use your American Express card at any participating brick-and-mortar store on Saturday, November 27th, and American Express will credit your account $25. That’s $25 FREE to you that you can spend to help small retailers start the holiday season with a bang!
