SEO

Your All-in-One Digital Strategy: How Get on the Map Puts Sacramento Businesses Everywhere Customers Look

Running a business in Sacramento means navigating a digital world that’s more complex—and full of opportunity—than ever before. Your customers could discover you anywhere: a Google search, an Instagram reel, a Bing result, a YouTube video, or even in the middle of a conversation with ChatGPT. It's not search engine optimization any more, it's search everywhere optimization.

At Get on the Map, we specialize in helping Sacramento businesses show up in every one of those places, so no lead slips through the cracks and no customer gets away simply because they couldn’t find you. Here’s how we do it—and why it matters so much in 2025 and beyond.

AI SEO: Be the Answer Customers Hear

Artificial Intelligence isn’t just a buzzword—it’s reshaping how people search for everything from dinner recommendations to home services. Tools like ChatGPT, voice assistants like Alexa and Siri, and Google’s AI-powered overviews are transforming traditional search into conversational discovery. Think about it: Someone might ask ChatGPT, “Who’s the best contractor in Sacramento?” or “Where can I get a reliable dentist near me?” In the past, that question would have led to a list of links. Now, AI might simply answer—often naming specific businesses. At Get on the Map, we help Sacramento businesses become that answer. We craft conversational, natural-language content that AI tools can read and understand. We help you anticipate questions your customers might ask and create content that directly responds to those questions, positioning your business as the trusted solution. We also make sure your website is structured in a way AI systems can easily crawl and extract data from—because AI doesn’t just read words; it analyzes structure, context, and consistency. Whether it’s optimizing for voice searches like “best brunch near me” or making sure ChatGPT knows about your services, we ensure your business becomes part of the new AI-driven conversation.

AI SEO

“Other” Search Engines SEO: The Hidden Goldmine

It’s true: Google still dominates search—but there’s a twist. For many businesses, Bing, Yahoo, and DuckDuckGo are quietly producing meaningful leads, often at a lower cost per click and with less competition. At Get on the Map, we’ve seen some clients get as much as 30-50% of their new leads from these “other” search engines combined. Why does this happen? Default Settings: Many people stick with default browsers like Microsoft Edge, which uses Bing. Privacy Concerns: DuckDuckGo has won millions of users who prefer searches without tracking. Loyal Audiences: Yahoo remains popular with older demographics who stick with familiar platforms. We help Sacramento businesses tap into these platforms by:

  • Optimizing listings in Bing Places for Business
  • Tailoring ad campaigns specifically for Bing Ads (often 20-40% cheaper than Google Ads)
  • Ensuring your business data is consistent across directories that feed results into Yahoo and DuckDuckGo
  • Writing website content that’s structured to rank well on these platforms’ algorithms

Ignoring these search engines means leaving money on the table. We help make sure you’re visible everywhere your customers are looking—even in places your competitors may have forgotten.

BING YAHOO DUCK DUCK GO SEO SACRAMENTO

Instagram SEO: More than just pretty picture

Instagram has evolved far beyond a photo-sharing app. As of July 10th, 2025, Instagram posts can now appear in Google’s search results. That means a well-crafted Instagram post might show up when someone Googles “best Sacramento hair salon” or “Sacramento vegan bakery.” But here’s the catch: Instagram SEO requires more than good images—it’s about telling a story and embedding your posts with searchable clues. At Get on the Map, we help Sacramento businesses:
  • Write captions that incorporate keywords people search for on Google and Instagram
  • Use geo-tags strategically to connect posts to specific Sacramento neighborhoods or landmarks
  • Replace long lists of hashtags with natural-language sentences that read well for humans and algorithms
  • Add alt-text to images to improve both accessibility and SEO
  • Create evergreen content designed to rank long after it’s posted
Imagine someone searching Google for “Sacramento wedding florist” and finding your stunning Instagram bouquet photos right at the top of the results. That’s the new power of Instagram SEO—and we’ll help you leverage it. Instagram SEO

YouTube SEO: The Double Whammy for Search Visibility

Did you know YouTube is the second-largest search engine in the world—and owned by Google? That means videos uploaded to YouTube can appear in both YouTube search results and Google’s video carousels, giving you double the exposure.

Videos also build trust faster than text. Customers feel connected when they see your face, hear your voice, and watch you demonstrate products or explain services. At Get on the Map, we help Sacramento businesses:

  • Identify video topics based on what local customers are searching for (e.g. “Sacramento HVAC maintenance tips” or “Best coffee shops in Folsom”)
  • Optimize video titles, descriptions, and tags with local keywords
  • Create custom thumbnails that grab attention both on YouTube and Google
  • Add chapters and timestamps, which Google displays in search snippets
  • Upload accurate transcripts and captions so search engines can “read” your video content
Imagine someone Googling “how to choose a Sacramento lawyer” and seeing your informative video at the top of the page—that’s the kind of visibility videos can deliver. We’ll help you get there. YOUTUBE SEO

Local SEO: Your key to the Google Map Pack

Local SEO has always been critical—but it’s become even more important in the era of AI search. While AI summaries often push traditional organic listings further down, the Google Map Pack remains front and center for local searches.

For searches like “best sushi near me” or “Sacramento auto repair,” the Map Pack shows a curated list of businesses complete with reviews, photos, and contact info. It’s the digital equivalent of prime real estate on Google’s front page.

At Get on the Map, we help Sacramento businesses:

  • Fully optimize their Google Business Profile, including detailed descriptions, photos, services, and business hours
  • Encourage and manage customer reviews to boost credibility and ranking
  • Maintain consistent Name, Address, and Phone number (NAP) information across all online platforms
  • Write local-focused website content that includes neighborhood names, landmarks, and “near me” phrases
  • Post regular updates on Google Business Profile to show Google that your business is active and engaging with customers
Appearing in the Map Pack can mean the difference between being flooded with calls and being invisible. We’ll help you get into the top three so Sacramento customers choose you first. LOCAL SEARCH GOOGLE MAP PACK Want to get on the map—everywhere? Let’s connect at getonthemap.us.


I created this presentation over 10 years ago, but it still rings true…

7 SEO Steps for Getting on the Map


Sacramento SEO – 7 Key Steps to Getting on the Map – Created with Haiku Deck, presentation software that inspires