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More LinkedIn tips

LinkedIn is a valuable resource for anyone looking for a job or to expand their professional connections. But if you don’t know how to write a good LinkedIn profile, you won’t be taking full advantage of it.

How do you show up in more searches? How do you show up in the right searches? And how do you get more people to take action?

These LinkedIn profile tips will help you increase your LinkedIn profile views in 2018.

Note that we’re going to skip the basics, like including a professional photo and making sure your information is always up-to-date, and go right to the things that make a great LinkedIn profile.

1. Niche Down to Stand Out
There are millions of people on LinkedIn. How are you going to stand out?

The answer is simple: niche down. Instead of pitching yourself as a manager, focus on presenting your profile as that of an IT manager. Or, even better, an IT manager with expertise in higher education systems.

The more specific you are with what you do and what you’re looking for, the more likely you are to be found.

For example, I recently looked at a niche I was using on my own LinkedIn profile. I ran a search for “b2b copywriter.” It came back with over 800 results. Then I ran a search for “b2b saas copywriter.”