9 critical steps to become an Instagram Influencer

Instagram has become the most sought-after digital platform for brands as it is home to more than 20 million influencers who are a great alternative for those brands or organizations that want to reach more people and generate more sales.

There is no magic formula to become an influencer, the minimum you must have is the charisma to please your followers and always be at the forefront of trends, because in the digital world what you least want is to be left behind.

According to several experts in the field, an Influencer can earn between 150 and 200 Dollars for uploading a photo that will be seen by its 10,000 fans, approximately 500 Dollars for more than 50,000 impressions and from 2,500 Dollars in the case of the Influencer has more than half a million followers. Without a doubt a lucrative alternative especially for those who aspire to live from something they like and are passionate about without having to keep to a schedule and of course being your own boss.

So what’s the secret to becoming an Instagram Influencer? Without a doubt there is no exact answer, however we can assure you that you must be patient, constant and above all very disciplined if you want to achieve success.

Here are a few tips on how to become an Instagram Influencer and leave a lasting impression on the hearts of your followers.

#1. Locate a target audience or a niche.

Instagram is considered the most active and interactive social network after Facebook. Even by 2020 this social network has over 100 billion active users every month and over 500 million users use the platform daily.

This means that it is a whole ocean of people with different ways of thinking.

If you want to stand out you must find a target audience to address.

And to do that, you have to talk to them about a specific topic, preferably something that you stand out in a unique way, something that makes you stand out from the rest.

It doesn’t matter if you have 1,000 or 100,000 followers, what this ensures is that by talking to a target audience about a specific topic, you will achieve an audience that is highly committed to your content.

Not only will you have followers, you will have consumers of your content and an audience that is loyal to you and of course trusts your judgment. This will no doubt make brands want to approach you eager to reach a committed audience.

#2. Create a Business or Creator account.

The second thing to consider if you want to grow as an Instagram influencer is to take it seriously.

How? By converting your Instagram account from a personal to a business or creator account.

But what is a business account? And what is a creator account?

With both options you get the same tools, with some differences. One of the main differences is that “creator” accounts have been specially designed for influencers where a person is allowed to promote a good or service using their image. And even in some cases to indicate their sponsors. For many, though, the highlight is that the creator account tells you how many new people are following you and how many have stopped following you.

Both are a powerful Instagram tool that allows you to view Instagram statistics. If you want to be successful on this social network, creating a strategy based on these statistics will become your ace in the hole.

Nothing on Instagram is a coincidence, so this tool will let you know the demographics of your followers, their ages, what they like best, and even when they’re most active.

This will lead you to plan and study the content you are going to post and even the best time you can do it.

In both options, both in a company Instagram and in a creator Instagram, you have the possibility to make announcements.

This tool, without a doubt, will be your greatest ally. And while Instagram options are free, the ads do generate a cost that you must pay monthly to Instagram based on the amount of advertising you do.

However, it’s a 100% worthwhile investment because it allows you to multiply your reach and segment it appropriately, a formula that is guaranteed to win you a following.

#3. Create an impactful Biography

The Instagram bio is your business card, a small box at the top of your profile that you can fill in with 150 characters defining who you are, what you do and why you should be followed.

If you don’t have a well-defined biography, you won’t get the attention of the people who target your profile.

The most important thing is that within your biography you can add the most important things that define you, because in the end those details will be the ones that make the difference against the competition.

Remember that what you want is to inspire confidence and of course those who go to your profile will follow you and become part of your community.

It is very important that you do not forget to leave in your profile the link to your website or a very specific page that you want them to see, this will be the only place where they can click and be redirected to it.

#4. Create quality content.

Have you thought about all the work it takes to take the perfect picture? It’s worth doing when the reward is thousands of likes, interaction and new followers.

At Instagram the competition is high but if your content is quality you’ll have a guaranteed safe audience.

Remember that Instagram is a more humane social network every day so your content should be genuine and as original as possible, if you copy, your followers will notice.

Also, if you want to make it your secure income, then you need to take it seriously and invest in equipment that can produce photos and videos to suit your audience, and even get advice from professionals such as photographers or graphic designers who can help you create visually appealing content.

But that’s not all, you also need to add a compelling caption that gets your audience hooked and also generates a call to action that invites your followers to interact.

#5. Posting schedule.

Instagram isn’t about posting for the sake of posting, we’re talking about statistics and their wonderful tool that lets you know what time your audience is most active. So take advantage of it, publish in that time frame so that your post generates greater reach.

Instagram is a social network that has an algorithm that for many may be an enemy but you can make a great ally.

Be consistent.

Remember, it’s all about patience. You won’t grow overnight, but if you’re consistent, sooner or later Instagram will reward your perseverance. Take time each weekend to plan your content with some flexibility for a last-minute post or a last-minute trend that suits you.

#6. Commitment

Creating content on Instagram is not about uploading a post and leaving it there waiting for fans to comment.

On the contrary, the biggest influencers on this social network take their work so seriously that once they upload a post they take the time to respond to some of their followers, answer comments, DMs.

This is what commitment is all about, calling for action and interacting when people arrive.

This makes the audience feel special, part of a community.

Also, on Instagram you have the tool of stories, which allow you to show part of your day-to-day life and generate interaction through quick questions or surveys.

The Instagram algorithm does not reward an account full of likes and comments but those who take the time to respond to their followers and generate positive feedback with them. Remember that they are not just followers, they are a community that you should value and make them feel like being there.

#7. Work as a team

Working with other influencers can be a great thing on Instagram, especially if they are in the same industry.

Today it is no longer a question of who is overtaken by the competition but rather who is able to establish more alliances. You can establish a network of contacts within the target you have decided to focus on, people who do the same as you and who are of course willing to collaborate with you.

Try to do some networking, attend events where other influencers attend and where you can make yourself known and make part of your work known. The events are an excellent opportunity for brands to discover their allies.

#8. Start looking for allied brands.

No specific number of followers determines when you are ready for a brand to contact you so it never hurts to take the risk of taking the first step.

After all, there is nothing to lose by trying.

Ideally, you should approach brands that have something to do with you, your niche and even your audience, remember that you have already studied them well so you know what they like and how to talk to them.

To do this, you can create a Social Media Kit, a portfolio with your data where you specify what you can offer the brand. It shows all your virtues, your biography, what you do, your statistics, your interaction and even some photos, the best ones from your profile that you even tell them you can do for them, what you want is for them to see you as a professional and be organized is the best proof of that.

Before contacting a brand, follow them, read their posts, look at their photos, ideally identify something you can be useful to them in and make them aware of it. Many brands value the consistency of those who apply for a partnership so if you do not follow them and are only interested in receiving a product in return you will definitely not get the best results.

What you are looking for is commercial alliances and that will lead you to more brands.

#9. Always Be on Point

Instagram is a network that constantly adapts to change and is constantly updating and creating tools that further humanize this digital platform.

If you want to be a successful Instagram Influencer keep an eye out for updates and trends. If they say tell stories, you tell stories. If they say Go Live, you Go Live.

Take advantage of the new tools and generate interaction with them. Remember that with each update Instagram tells you what it likes and what your followers are likely to like.