Hotel News asks what exactly are you trying to say?

The key to social media marketing success is customized, quality messages, said Kent Schnepp, chief strategy officer for search engine marketing firm EngineWorks. Schnepp talked about social media marketing strategy last week during a webinar for the Boutique & Lifestyle Lodging Association, based in West Hills, California.

“With social media marketing, we don’t want to just put out a bunch of noise,” Schnepp said. “The signals need to be interesting and of value to the people you are targeting.”

Social Media Marketing Sacramento

If you’ve been experimenting with Facebook, LinkedIn or Twitter, and you’re not satisfied with your result, perhaps the problem is with your strategy. If you need help strategizing, call Julie Gallaher at 916-265-2521