Yelp Marketing Tips, Strategies, Resources & Infographics

Want to know more about Yelp and how to make it work for you instead of against your business? I’ve compiled a list of resources, articles, books and tips that you can study, but nothing substitutes for one on one assistance. If you’d like personal coaching, I’m your girl! Call me at 916-265-2521 or email julie -at- getonthemap.us and we can schedule an appointment.

You can also follow my 573 Yelp Tips on Twitter, my Best Yelp Marketing Pins on Pinterest or follow the hashtag #573tips for great info about social media.

Here’s my answer on Quora about Yelp incentives

Read Quote of Julie Gallaher’s answer to Yelp: According to Yelp’s terms of service, can you offer people a discount if they write a review? on Quora

Google and Yelp Launch Mobile ROI Calculators. Why Do We Care? mbist.ro/11I3quz (via @prnewser)

— mediabistro.com (@Mediabistro) March 26, 2013

Last night @kingjames (Lebron James basketball player for those completely disconnected from sports culture) came to Sacramento for a fundraiser organized by Sacramento Mayor Kevin Johnson’s St Hope Academy. Tonight James and his Miami Heat team will be playing against the Sacramento Kings.

This morning Lebron tweeted to his 6.9 Million followers and the official Yelp account responded to Lebron and their 62,000+ followers with:

@kingjames Most important meal of the day! Top spots for breakfast on @yelpsacramento: ow.ly/gJSzt

— Yelp (@Yelp) January 11, 2013

When any person clicked on the link in the Yelp tweet, they’d see one of my favorites, Evans’s Kitchen listed at the #1 spot for breakfast on Sacramento Yelp. Can you imagine how much this kind of publicity would cost?

Evan’s Kitchen was the #1 result when Lebron James asked Yelp for a recommendation on the best breakfast in Sacramento.

Business Owners: Are you bothered by Yelp, embrace it or ignore it?

Read Quote of Rand Fishkin’s answer to How do StackOverflow and Yelp achieve such high search results? What kind of SEO are they doing? on Quora

Why do restaurant people lose their minds so often over @yelp reviews? Seriously? bit.ly/P1kGjo

— Jason Wilson (@boozecolumnist) September 7, 2012

Detailed information on how Yelp works and what you can do to improve your Yelp rank. With the recent partnerships between Yelp and Apple, you can’t afford to ignore your Yelp reviews.

Will Yelp be able to turn things around to be profitable?