A Sacramento Yelp Love Story

Last night @kingjames (Lebron James basketball player for those completely disconnected from sports culture) came to Sacramento for a fundraiser organized by Sacramento Mayor Kevin Johnson’s St Hope Academy. Tonight James and his Miami Heat team will be playing against the Sacramento Kings.

This morning Lebron tweeted to his 6.9 Million followers and the official Yelp account responded to Lebron and their 62,000+ followers with:

When any person clicked on the link in the Yelp tweet, they’d see one of my favorites, Evans’s Kitchen listed at the #1 spot for breakfast on Sacramento Yelp. Can you imagine how much this kind of publicity would cost?

Evan’s Kitchen was the #1 result when Lebron James asked Yelp for a recommendation on the best breakfast in Sacramento.

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