As Stephanie Holland wrote, in her recent article Want to Target Female Buyers – Aim for Social Media.
She went on to say:
In a recent study Rapleaf found that the women are the primary users of social networking sites. While both men and women utilize Social media. The women far outpace the men.
The study titled, Statistics on Google’s OpenSocial platform end users and Facebook users gathered data and released stats on users of MySpace, LinkedIn, Friendster, Plaxo, and Hi5 – five social networks on the OpenSocial platform as well as data on Facebook users.
• Of the 2.6 million Facebook users identified in the study 63% were female and 36% were male
• Of the 11.3 million MySpace users identified 63% were female, 36% were male
• Of the 2.4 million Friendster Users identified 58% were female and 41% were male
• Of the 1.3 million Plaxo Users identified 62% were female and 37% were male
Most purchasing decisions are made by women; Smart businesses should be joining and getting comfortable with these important social media marketing channels.
Social Media Consulting Sacramento
Get on the Map is a Sacramento consulting firm advising on all aspects of digital marketing: SEO, Social Media, PPC, Analytics, Reputation Monitoring & More.
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