Jennifer Van Grove from Mashable talks about Twitter’s new project – Promoted Tweets
Yesterday Twitter announced the basics of the first Phase of Promoted Tweets
Tuesday, April 13, 2010
Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we’ve resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit. The open exchange of information creates opportunities for individuals, organizations, and businesses alike. We recognized value in this exchange and planned to amplify it in a meaningful and relevant manner.
Stubborn insistence on a slow and thoughtful approach to monetization—one which puts users first, amplifies existing value, and generates profit has frustrated some Twitter watchers. Believe me, when your name is Biz and you’re a co-founder of Twitter, it also means putting yourself at the mercy of folks like Stephen Colbert who hit home runs with lines like, “So, I assume that ‘Biz’ in ‘Biz Stone’ does not stand for ‘Business Model’.”
We hope you’ll share in our enthusiasm as today we unveil a simple service we’re calling Promoted Tweets. It’s non-traditional, it’s easy, and it makes a ton of sense for Twitter. Our COO Dick Costolo will be talking about this much anticipated offering in detail today at the AdAge Digital conference. Tomorrow at Chirp, both Dick and our fearless leader Evan Williams will further discuss this program and what it means for the Twitter ecosystem.
This announcement is a long time coming and we’re thrilled to finally be able to share it with you. As this project matures, there will be more to talk about. We will learn a lot as the program grows. In the meantime, if you have questions about Promoted Tweets, please read through this Q&A provided by the small but incredibly hard-working team behind Promoted Tweets. Hopefully, you’ll get a good idea of what we’re working to achieve.