Have You Yelped today?

Every sales call I make involves a discussion of online reviews. Small businesses are really shook by what one unhappy customer can do to their reputation. They sometimes don’t even understand what impact it can have on their cashflow. A negative review can cost...

Reputation Management

What are you doing to improve your online reputation? In the past, a business had control over your public relations – you chose what you projected – you spent a lot of time thinking about your logo and what kind of business card you should design. And it...