Remember the cute Google ads on the Super Bowl? They’ve released the formula so you can create your own Google Search Stories. Customize with different musical soundtracks – easy as pie to complete.
Posts Tagged ‘Google’
Sacramento Internet Marketing Workshop
Please contact us about attending one of our FREE internet marketing workshops – you’ll learn about how Google’s social products can help you market your business.
Thursday, September 10th, 6:30pm
One Capitol Mall
Sacramento, CA 95814
About Chris Lang
Named the #1 Google Friend Connect and Google Wave authority by Jack Humphrey and a top 10 Social Marketer to follow on Twitter by Marcus Schroefel, Chris Lang has been making his living online for 10 years now.
Chris and his assistant Margie spend most of their time doing live seminars on the new social features in Google, helping everyone they can to understand how the Google we know is going to change very quickly and show
us how Google Wave will change how we use the Internet forever.
Outline for the show….
Overview of how Google is changing social networking focus from the social sites back to what matters, our sites.
You will learn……
How Google Wave will save you time and make you money.
How you can get a YouTube video ranked in Google search where your site could not otherwise rank at all and
show us how video converts over 250% better then text.
Then we will learn thru a live demonstration of Google Friend Connect how we can get ready for Google Wave
before it is ever released.
And if there’s time Chris and Margie will demonstrate Google Wave live as they already have access as beta testers.
Sacramento and Placer Small Business Marketing Coach
Get on the Map can help you with search engine optimization, social media, web site tuneup and more. Call today to 916-265-2521.
What are you doing to improve your online reputation? In the past, a business had control over your public relations – you chose what you projected – you spent a lot of time thinking about your logo and what kind of business card you should design. And it made a difference. You didn’t have to worry about negative buzz unless you had a disasterous event occur.
Today, the people control your brand. One comment from a dissatisfied customer can cause a drop in your bottom line. Every individual with a computer has access to dozens of review sites where they can complain about you and your way of doing business. And there are mean people in the world who relish the idea of knocking you down a peg or two. I could show you examples. but I know you believe me.
But you are not powerless. Studies show that 10% of your current customers are willing to be evangelists on your behalf. They are the person who happily provides a word of mouth testimonial to their friends about how great you are. All you need to fight back against the mean people is to harness the words of your best customers and get them to put them on line.
All you need to do is:
1. Do a very thorough search to find where your business is listed online. Use your business name, address and phone number in Google’s search bar. Use quotes to increase the relevancy. Something like this “lakeside beach grill” “4081 lakeshore” lake tahoe (btw, I love the Lakeside Beach Grill – visit there the next time you go to Tahoe)
2. Click on each search result that looks like it could be a directory with reviews. Find your business.
3. Copy the URL where a consumer would write a review.
4. Email the URL links to your best customers asking for their help. Remind them that you don’t want them to make a review at all the sites, just one or two.
5. Thank them for their help.
Please let me know how it goes.
Taking my own advice
If you’re one of my clients, participated in one of my workshops or asked & received advice on how to market your business online from me, I’d love it if you would review my services. If you are a member of any of the sites listed below, all you need to do is click on the link and it will take you to the spot where you can write a review.
Improve Your Online Reputation
If you’d like some help implementing a strategy to improve your rep, please call Julie at Get on the Map, 916-265-2521. This is just step one.
When you’re looking for a restaurant in Sacramento, are you amazed to see a listing for 24 Hour Locksmith? Today, for the third time in a month, I stumbled across a highjacked listing.
Each time I researched who the original listing belonged to and called the restaurant. Most of the time, the person answering the phone has no idea what I’m talking about and has no idea who they should connect me with. They have been well trained as gate keepers, but their diligence is costing the restaurant over 3,000 qualified leads PER DAY! The free Google Keywords tool tells us that 90,000 people in Sacramento looked up restaurant Sacramento in the month of June. How many of them would have gone to the restaurant if they hadn’t thought that it was locksmith.
I did some further research by looking up Locksmith Sacramento and the news was bad. On the first page of the Google map, 6 out of 10 listings were phony – highjacked listings from restaurants and hotels, businesses that were located inside a state office building or hospital, businesses who were located in the fast lane of the freeway, a business that had 12 reviews and all of them were done on the same day.
Google Map Registration
The moral of the story … don’t believe that your internet representation is just fine. Research it, register your business with the search engines, claim your name listing with social media like Facebook. If you need help, Get on the Map can help you. We can make sure your listings are secure and perform search engine optimization so that you can be found. Call us for more details at 916-265-2521.
Matt Cutts, told WordCamp attendees about Google’s PageRank.
People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix. More
Improving Your Google Rank
Get on the Map is a Sacramento consulting firm advising on all aspects of digital marketing: whether you want to create a blog or get listed on the Google map, we can help. Call 916-265-2521 for more information.
In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displaying the number of hits over a given time frame. There was a time when the success of a website was gauged solely on this number, with a site that received many visitors being deemed “successful”. Boy, how times have changed.
Since the inception of the web, developers have sought to measure the success of websites through the use of web analytics, which is the process of collecting, collating, and analyzing a website’s activity. For ecommerce sites, web analytics measures what aspects of a website are working successfully towards a particular business objective. These business objectives could include a visitor purchasing a product, or a visitor signing up for a newsletter or even a visitor reading a blog.
Your web analytics program can tell you lots about your visitors. Be sure that you’re measuring the correct online activity.
Get on the Map can help you install and track Google Analytics and additional analytics software like Sitemeter.com. Call 916-265-2521 for more information.
Which of these best describes your attitude about reputation?
“It takes many good deeds to build a good reputation, and only one bad one to lose it”
“I wrote the story myself. It’s about a girl who lost her reputation and never missed it.”
A recent survey claims that 1 in 5 employers in the USA check up on candidates via social networks. Should you be worried about your reputation online?
8 findings that are scaring companies away
According to this article about the survey, “the top areas of concern found on social networking sites include:
1. Information about alcohol or drug use (41% of managers said this was a top concern)
2. Inappropriate photos or information posted on a candidate’s page (40%)
3. Poor communication skills (29%)
4. Bad-mouthing of former employers or fellow employees (28%)
5. Inaccurate qualifications (27%)
6. Unprofessional screen names (22%) (a classic resume mistake)
7. Notes showing links to criminal behavior (21%)
8. Confidential information about past employers (19%)”
You can find 4 tips on what should you do before someone Google’s your name at Jobmob.
Scrubbing Your Online Reputation
Get on the Map can help you protect the reputation of your business and your family with online monitoring tools. Call 916-265-2521 for more information.
When they talk about you, do you like what they say?
Even more important, when they talk about you, do you know what they say?
As a business owner, you need to generate good word of mouth advertising to survive and the internet provides fantastic opportunity to generate word of mouth. Which would your prefer: I call my sis on the phone and tell her that I loved the great margaritas at Casa Ramos in Gold River or I post it on my blog, facebook page, twitter account etc. so that everyone who knows me reads about it.
But online, you can generate bad word of mouth just as fast.
In this post, Frank Fuchs of Locally Type* shows you how to set up an online reputation monitoring system in 20 minutes or less.
As you are busy and “just don’t have the time” to care about this internet stuff as you have “a business to run” I’ll try to give you some advice how you can set up some basic online reputation management in 20 minutes or less.
Reputation management is an awful word for something that’s naturally at the heart of every business man/woman – work hard to get a good reputation. So if you do a great job for Suzanne, installing her new kitchen she will very likely tell her friend Carie about it. Carie will tell Joe at the dinner party about this awesome company… you know what this ends up to.
And as you have to be curious and careful about what customers say about your business in your neighbourhood and as you have to stand up if someone tells untruth about you – you should do the same in the internet. That’s bad news as this may end up in work – but its good news as well as it will help you get customers, maybe even happy customers.
Expert local search optimization is now available in Sacramento and the Central Valley with Get On The Map. Call us at 916-265-2521 for more information.
It’s sometimes hard to believe, and even harder to keep up with, all the changes you face as a small business. Just 18 months ago, the Google organic listings was not the most important marketing a small to medium size local business must deal with. But now it truly is. Depending on your industry, 30 – 60% of your prospects are looking at Google & the Google Maps when they are making a buying decision.
But the current Google Map format was just introduced in January of 2008
The new 10-pack seems to me a more equitable presentation of local data. It appears though that strongly optimized sites and local listings can still achieve authoritative status. It is not clear to me that the end user when searching on ‘Denver Flowers” really wants a single response and it seems to do a disservice to both the other businesses and the public.
Local Search Optimization Sacramento
Businesses from Sacramento, Folsom, Elk Grove, Roseville, Stockton, Modesto & more can now Get on the Map with local search optimization. Call 916-265-2521 for more information.
Sacramento Marketing Workshops & Events
Mari Smith, the leader in using Facebook to grow your business, has a very cool calendar widget on her blog. I’m duplicating it here! To do the same, go to your Google Calendar widget, click on settings, click on customize the color, etc.. You must add mode=AGENDA and reset the height and width – then voila!
Thanks for the tip Mari, You are the best!