Congratulations to my friend Chris Brogan, featured today in the Wall Street Journal discussing blogging and alternatives to blogging.
The advantages of using a blog to jump-start your career, says Mr. Brogan, are many. “Blogging is flexible and gives you the freedom to set your own agenda and publishing schedule,” he says. “It’s also the Trojan horse into many large companies, because executive-level readers see my posts and get an immediate taste of the value I can bring to their businesses.”
Blogging isn’t for everyone, though. For some, the prospect of drafting original content two or more times a week is undesirable or impractical. And for those who excel at the spoken word rather than the written word, there are better avenues, such as YouTube.
Here are some examples of business marketing using both techniques:
Marketing Profs Blog – Put Sociability in B-2-B Sales
Blog On Restaurants – Online Marketing for Restaurants
Southwest Airlines – Flight Attendant Rap Video
Glamajama – #1 Tip for Getting Free Publicity Video
Be sure to read Chris Brogan’s new book with Julien Smith, Trust Agents, due in bookstores August 2009.
Video Marketing Sacramento
Get on the Map is a Sacramento consulting firm advising on all aspects of digital marketing: whether you want to create a Youtube channel featuring your business or improve your results with Google, we can help. Call 916-265-2521 for more information.
