Sacramento Search Engine Optimization – Case Study
A prospective client of mine asked me to do a case study showing how my search engine optimization techniques worked. Search engine optimization has two basic elements:
On Page Search Optimization
First, Google’s computer analyzes your website. Is it well organized? Is there lots of great content? Is it easy for visitors to find that content? Does it load fast? Do visitors show they like it by spending lots of time on your site – or do they quickly move on to someone else.
Off Page Search Optimization
But, just as important, and much more difficult for most small businesses, is how the world sees your website. Are you listed in all the various directories? Do individuals on social media sites talk about your business? Have you developed a presence on Facebook. Twitter, LinkedIn, Youtube and more? The integration of search engine optimization (frequently abbreviated as SEO) and social media is the key to getting first page results in 2010 – and that’s my specialty.
I’ve just completed phase one of an SEO study on the search term auto repair Sacramento. Ten days ago I began, working with 4 local auto repair shops. Here are the results:
1. Customer One – Now on page one for Google. Started at middle of page two, position #16. Now on first page, position #10.
2. Customer Two – Now on page three for Google. Started on page five, position #46. Now on third page, position #26.
3. Customer Three – Now on page two for Google. Started on page three, position #23. Now on second page, position #19.
4. Customer Four – Now on page three for Google. Started on page four, position #33. Now on third page, position #23.
Why Search Engine Optimization is Better than Buying Google Adwords
Google’s keyword estimator predicts that a auto repair Sacramento client who purchased Google Adwords directly from Google (no middleman or reseller) would pay $240 per month for a top position on page one and should expect to receive approximately 75 visits to their website per month. If that customer was dealing with an agent who charged a management fee, the cost to generate those 75 visits would be between $500 and $1,000 per month.
Penn State’s study on paid ads vs. organic listings demonstrated that 82% of internet searches completely ignore the paid or “sponsored” ads on the page. Isn’t that what you do?
In our example, the auto repair customer would pay between $240 and $1,000 per month for 75 web site visits. But, a top placement in the organic section would generate nearly 500 targeted, quality visitors. The people who sell Google Adwords will tell you that it’s impossible to get to the front page, and so you have no choice but to buy their ads. In this study, I’ll demonstrate that they’re wrong.
Sacramento SEO Specialist
If you have a business and would like to see this case study, please call Julie Gallaher at 916-265-2521. Get on the Map Local Search Marketing helps businesses with Google, Facebook, Youtube, Twitter, LinkedIn, Bing & More.