When they talk about you, do you like what they say?
Even more important, when they talk about you, do you know what they say?
As a business owner, you need to generate good word of mouth advertising to survive and the internet provides fantastic opportunity to generate word of mouth. Which would your prefer: I call my sis on the phone and tell her that I loved the great margaritas at Casa Ramos in Gold River or I post it on my blog, facebook page, twitter account etc. so that everyone who knows me reads about it.
But online, you can generate bad word of mouth just as fast.
In this post, Frank Fuchs of Locally Type* shows you how to set up an online reputation monitoring system in 20 minutes or less.
As you are busy and “just don’t have the time” to care about this internet stuff as you have “a business to run” I’ll try to give you some advice how you can set up some basic online reputation management in 20 minutes or less.
Reputation management is an awful word for something that’s naturally at the heart of every business man/woman – work hard to get a good reputation. So if you do a great job for Suzanne, installing her new kitchen she will very likely tell her friend Carie about it. Carie will tell Joe at the dinner party about this awesome company… you know what this ends up to.
And as you have to be curious and careful about what customers say about your business in your neighbourhood and as you have to stand up if someone tells untruth about you – you should do the same in the internet. That’s bad news as this may end up in work – but its good news as well as it will help you get customers, maybe even happy customers.
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