Pinterest – Content with Long Life
If you haven’t yet joined Pinterest, you’re missing what I believe will be the biggest social media story of 2012. Pinterest is the sharing of online dream boards. If ever you were a magazineaholic, tore recipes out of newspapers for things to try at some future date, or got duplicate copies of your photographs made so you could give people copies, you will love, love, love Pinterest.
But if you’re a marketer, you’ll love it even more. If you promote a post on Twitter or Facebook, timing is everything, because your audience will start to ignore your post within 3 hours.
I noticed one of my friends “re-pinning” something this morning that I’d posted 2 weeks ago. I did a little research. This recipe photograph was initially posted by Molly Harthgather 4 weeks ago. She has 498 followers, but this photo has generated 27 comments, 772 likes and 4,405 repins. It will continue to bring attention to the recipe blog where she found it for months or even potentially years.
And the icing on the cake for marketers? Every pin, re-pin, share and embed includes a link to the original source material. In the last month, Pinterest has generated over 200 backlinks to my travel website Things You Should Do.
Pinterest is in beta and you need an invite to join. If you’d like one, make a comment and I’d be happy to send you one.