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Social Media for Real Estate Professionals

May 10, 2010

Sacramento Association of Realtors
Social Media for Real Estate Professionals
June 22 – 12:00pm – 1:30pm
• Get Engaged! Why engagement is more important than friend count
• Don’t be a Spammer! Using proper social media etiquette to avoid getting banned
• Time Management – How to get Facebook, Twitter & LinkedIn to work together
• Fan Page Basics – How to create a dynamic [...]

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Asset Based Thinking

May 3, 2010

I just got back from the wonderful SOBCon conference, hosted by Liz Strauss and Terry Starbucker. It was about internet marketing and social media, but so much more. Hank Wasiak, former Madison Avenue advertising guy, has written a couple books on Asset Based Thinking – a concept that I usually call looking for [...]

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Are You Different? My Anti-Creativity Checklist

May 1, 2010

My smart friend, Deirdre Reid*, recommended a fantastic book Different by Youngme Moon. I’ve got to go out and get it.

My Anti-Creativity Checklist from Youngme Moon on Vimeo.
*this is not to infer that Deirdre is my only smart friend — I’m surrounded by brainiacs! ;^D

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Google Search Stories

April 25, 2010

Remember the cute Google ads on the Super Bowl? They’ve released the formula so you can create your own Google Search Stories. Customize with different musical soundtracks – easy as pie to complete.

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Sacramento Search Engine Optimization – Auto Repair Case Study

April 20, 2010

A prospective client of mine asked me to do a case study showing how my search engine optimization techniques worked. Search engine optimization has two basic elements:
On Page Search Optimization
First, Google’s computer analyzes your website. Is it well organized? Is there lots of great content? Is it easy for visitors to find that [...]

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Twitter Advertising

April 14, 2010

Jennifer Van Grove from Mashable talks about Twitter’s new project – Promoted Tweets
View more news videos at: http://www.nbcsandiego.com/video.

Yesterday Twitter announced the basics of the first Phase of Promoted Tweets
Tuesday, April 13, 2010
Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we’ve resisted [...]

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Foursquare – Positive Results for Small Business

April 6, 2010

I am highly recommending Foursquare to my hospitality and retail clients – Why? It allows users to interact and have fun with each other by demonstrating how much they love your business. They compete to be the Mayor of your establishment and they can only win if they are frequent customers. Here’s [...]

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Yellow Pages are Obsolete

April 2, 2010

Does anyone get excited about their yellow page listings anymore? Not like this…

*the writing in the video is backwards due to copyright.

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Search Engine Optimization Roseville – Case Study Insurance

March 26, 2010

I’m doing a series of case studies to test the success of my search engine optimization techniques. When you start a SEO campaign, you need to allow 60 – 90 days to see your complete results, but I’m keeping track of the results as we go along.
I started a test with five clients on [...]

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