One Third of Small Businesses Plan to Use Social Media

by Julie Gallaher on October 26, 2009

Will you be jumping in to Facebook, Twitter, LinkedIn or another social media plan?

According to the latest wave of BIA/Kelsey’s Local Commerce Monitor study, 9 percent of small and medium-sized businesses currently use Twitter to market their businesses. In addition, 32 percent of SMBs indicated they plan to include social media in their marketing mix in the next 12 months by using a page on a social site such as Facebook, LinkedIn or MySpace. Furthermore, 39 percent of SMBs plan to include customer ratings or reviews on their own Web sites, and 31 percent plan to include links or ads placed on social sites or blogs.

Reputation Management

What are you doing to make sure that your happiest customers are spreading good word of mouth for your business. If you’re going to add customer ratings to your web sites, be sure that you’re engaging your brand evangelists. Call Julie Gallaher for assistance at 916-265-2521.


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