Businesses need to start preparing for the turning point – the day that social media is your most important lead generation vehicle. That day is not here yet, but Google is officially getting nervous.
JAY ALABASTER, Associated Press Writer – Mon May 25, 2009 – Google has long been the king of search, dominating rivals including Yahoo Inc. and Microsoft Corp. But it increasingly sees social networks such as Facebook as challengers to its search engine, a company official said Monday.
As people search out advice online for everyday, personal decisions, the standard list of links served up by Google is not seen as intimate or trustworthy. For decisions such as choosing a restaurant or a day care provider, social networking sites or known review sites have an advantage, said Google Group Product Manager Ken Tokusei.
*From Wikipedia – Battle of the Network Stars was the name of nineteen U.S. television specials featuring competitions among teams of popular television performers representing the three major broadcast networks at that time: ABC, CBS, and NBC.
The Coming Facebook Decade
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