Featured on Foursquare – Sacramento Burger Battle

Friday, September 14th, 2012

Sacramento Burger Battle

Did you see the Sacramento Burger Battle featured on the official @foursquare blog today? #burgerswarm We’ve got quite the check in special for you on Tuesday. Read more here: http://blog.foursquare.com/2012/09/13/points-battles-charity-and-cheeseburgers-national-cheeseburger-day-is-next-week/ #freetshirts You have to have a ticket to the event in order to qualify for the check in special 🙂 http://sacburgerbattle.eventbrite.com

How Long Does Your Foursquare Check-In Remain After You’ve Left a Location?

Sunday, September 9th, 2012

Read Quote of Harry Heymann’s answer to When does foursquare check you out of a location? on Quora

Foursquare and Football

Friday, September 7th, 2012

Men are from Foursquare, Women are from Facebook

Friday, August 24th, 2012

Fascinating study by leading advertising agency Porter Novelli.
Some interesting takeaways:

    Three types of consumers can connect with your brand – Cheerleaders, Loyalists, Opportunists and one kind you can’t connect with – Outsiders

      Women – 25% are Cheerleaders, 20% Loyalists, 38% Opportunists and 17% Outsiders

      Men – 23% Cheerleader, 16% Loyalists, 39% Opportunists and 22% Outsiders
    How Do You Connect with various types?
      Cheerleaders – are 2X more likely to think that brands that share online are more trustworthy. 75% of cheerleaders will share the products they like with 3 friends or more.
      Loyalists – Stay committed to a brand once they find it. 46% will pay more for brands they trust. 71% write reviews about products they like.
      Opportunists – Want to know What is in it for me? Price sensitive. Want discounts and vouchers. Like Contests and competition.

Check-In with Foursquare Augmented Reality

Saturday, August 4th, 2012

You may have seen “Augmented Reality” in a TV show or commercial, but have you seen it on your own phone?

Source: foursquare.com via Julie on Pinterest

4 Reasons Restaurants should use Fourscan to Monitor Foursquare Tips

Wednesday, July 18th, 2012

Foursquare is much more than a mobile check-in application. It also helps people finding restaurants in any given area thanks to the Explore tab. Explore is obviously powered by check-ins but also by tens of millions of tips!

If you manage a restaurant or restaurant chain you definitely want to know what tips people are leaving on your venues’ pages… Fourscan enables you to monitor and reply to these tips. Here are four reasons why you should use it.

1. Measure quality of service

Forget about mystery shopping! Fourscan can be useful to identify best practices and improvements to be made.  You can automatically add all the venues you manage on Fourscan dashboard and monitor new tips.

e.g. 1 : “Nice place, unfriendly waiters.”
e.g. 2 : “Outstanding customer service. Nice atmosphere. Always a favourite.”
e.g. 3 : “Great food, but takes too long if you order takeaway.”

Engage your customers

Fourscan gives you the possibility to contact people who left tips via Facebook or Twitter, either to thank them or to address complaints. A simple gesture that can really make the difference and make customers consider coming back!


Watch direct competitors

You can manually add any venues to your dashboard, so why not add competing restaurants? You can get valuable information about why they are successful !

“Less busy than the other chain next door!”

“Just as good as Pret but cheaper.”


Report inappropriate tips

More and more people try to use tips to generate traffic to their websites or blogs. To help you get rid of these spams, Fourscan added a “Report” button !

 Fourscan is still in beta testing, hence free ! Sign up and feel free to give us feedback.
 – Victor Landau, CEO of Fourscan.

Thanks so much to Victor Landau, CEO of Fourscan, for this guest post, exclusively for Get on the Map readers.

Foursquare Tips in the Bing Sidebar

Wednesday, July 18th, 2012

Coke Foursquare Contest Supports America’s Parks

Sunday, July 15th, 2012

Foursquare on TV

Wednesday, July 11th, 2012

Don’t you love shows and commercials where they talk about becoming the mayor?

How Might Foursquare Use Sensors and Opt-In Data Sharing

Sunday, July 8th, 2012

Omid Ashtari, Foursquare’s European Director of Business Development, discusses emerging trends and what Foursquare is thinking about hyper local sharing, sensors, data and how they have been used by Foursquare’s marketing partners.

Hyper-relevance and context – very soon nearly everyone will be carrying their primary computer, their mobile phone, with them everywhere they go.