Want to know more about Foursquare and how it can help you attract and retain customers? I’ve compiled a list of resources, articles, books and tips that you can study, but nothing substitutes for one on one assistance. If you’d like personal coaching, I’m your girl! Call me at 916-265-2521 or email julie -at- getonthemap.us and we can schedule an appointment.
Why do I check-in? To support businesses that I like and let my friends know about good places.
Foursquare partnering with American Express, Visa and Mastercard – when you check in and use your card, you can get a discount. And the credit card companies pay Foursquare a commission – good revenue source for Foursquare!
76% of Smart Phone Users Like to Check-In – Make them a Check-In Offer on Foursquare They Can’t Refuse.
Fascinating study by leading advertising agency Porter Novelli.
Some interesting takeaways:
Three types of consumers can connect with your brand – Cheerleaders, Loyalists, Opportunists and one kind you can’t connect with – Outsiders
Women – 25% are Cheerleaders, 20% Loyalists, 38% Opportunists and 17% Outsiders
Men – 23% Cheerleader, 16% Loyalists, 39% Opportunists and 22% Outsiders
How Do You Connect with various types?
Cheerleaders – are 2X more likely to think that brands that share online are more trustworthy. 75% of cheerleaders will share the products they like with 3 friends or more.
Loyalists – Stay committed to a brand once they find it. 46% will pay more for brands they trust. 71% write reviews about products they like.
Opportunists – Want to know What is in it for me? Price sensitive. Want discounts and vouchers. Like Contests and competition.