Foursquare Strategies for Small Business

Want to know more about Foursquare and how it can help you attract and retain customers? I’ve compiled a list of resources, articles, books and tips that you can study, but nothing substitutes for one on one assistance. If you’d like personal coaching, I’m your girl! Call me at 916-265-2521 or email julie -at- getonthemap.us and we can schedule an appointment.

You can also follow my 573 Foursquare Tips on Twitter, my Best Foursquare Marketing Pins on Pinterest or follow the hashtag #573tips for great info about social media.

Why do I check-in? To support businesses that I like and let my friends know about good places.

Read Quote of Olly Stedall’s answer to Foursquare: Do you regularly check in on Foursquare? If so, why? If not, why not? on Quora

Foursquare partnering with American Express, Visa and Mastercard – when you check in and use your card, you can get a discount. And the credit card companies pay Foursquare a commission – good revenue source for Foursquare!

76% of Smart Phone Users Like to Check-In – Make them a Check-In Offer on Foursquare They Can’t Refuse.

Map of 500M Foursquare checkins demonstrates how they built a “Google PageRank for the real world” tnw.to/s06c by @panzer

— The Next Web (@TheNextWeb) January 17, 2013

Read Quote of Harry Heymann’s answer to When does foursquare check you out of a location? on Quora

Mixing Foursquare with college football? See which teams & conferences led the way in check-ins: ow.ly/dxGwE via @mashable

— Silverpop (@Silverpop) September 7, 2012

Fascinating study by leading advertising agency Porter Novelli.
Some interesting takeaways:

Three types of consumers can connect with your brand – Cheerleaders, Loyalists, Opportunists and one kind you can’t connect with – Outsiders

Women – 25% are Cheerleaders, 20% Loyalists, 38% Opportunists and 17% Outsiders

Men – 23% Cheerleader, 16% Loyalists, 39% Opportunists and 22% Outsiders

How Do You Connect with various types?

Cheerleaders – are 2X more likely to think that brands that share online are more trustworthy. 75% of cheerleaders will share the products they like with 3 friends or more.
Loyalists – Stay committed to a brand once they find it. 46% will pay more for brands they trust. 71% write reviews about products they like.
Opportunists – Want to know What is in it for me? Price sensitive. Want discounts and vouchers. Like Contests and competition.

You may have seen “Augmented Reality” in a TV show or commercial, but have you seen it on your own phone?