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	<title>Get On The Map - Sacramento Search Engine Optimization &#38; Social Media</title>
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	<link>http://getonthemap.us</link>
	<description>Sacramento Search Engine Optimization,  Social Media Consulting, Reputation Management</description>
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		<title>Internet Marketing</title>
		<link>http://getonthemap.us/internet-marketing</link>
		<comments>http://getonthemap.us/internet-marketing#comments</comments>
		<pubDate>Sun, 07 Apr 2013 04:27:08 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

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		<description><![CDATA[Be sure and check our Marketing Tips for hundreds of ideas and strategies you can implement. Facebook Marketing Tips Foodspotting Marketing Tips Foursquare Marketing Tips Google+ Marketing Tips Instagram Marketing Tips LinkedIn Marketing Tips Pinterest Marketing Tips Quora Marketing Tips Twitter Marketing Tips Yelp Marketing Tips Youtube Marketing Tips]]></description>
			<content:encoded><![CDATA[<p>Be sure and check our Marketing Tips for hundreds of ideas and strategies you can implement.</p>
<ul><a href="http://getonthemap.us/facebook/blog">Facebook Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/foodspotting/blog">Foodspotting Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/foursquare/blog">Foursquare Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/google/blog">Google+ Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/instagram/blog">Instagram Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/linkedin/blog">LinkedIn Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/pinterest/blog">Pinterest Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/quora/blog">Quora Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/twitter/blog">Twitter Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/yelp/blog">Yelp Marketing Tips</a></ul>
<ul><a href="http://getonthemap.us/youtube/blog">Youtube Marketing Tips</a></ul>
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		<title>Google+ Webinar &#8211; Getting Started</title>
		<link>http://getonthemap.us/google-webinar-getting-started</link>
		<comments>http://getonthemap.us/google-webinar-getting-started#comments</comments>
		<pubDate>Sun, 18 Nov 2012 18:55:35 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1605</guid>
		<description><![CDATA[Video: How to Get Started and Go Big on Google+]]></description>
			<content:encoded><![CDATA[<p><a href="http://getonthemap.us/google/get-started-with-google/">Video: How to Get Started and Go Big on Google+</a></p>
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		<title>Foodspotting Ideas &#8211; Event Promotion</title>
		<link>http://getonthemap.us/foodspotting-ideas-event-promotion</link>
		<comments>http://getonthemap.us/foodspotting-ideas-event-promotion#comments</comments>
		<pubDate>Sun, 18 Nov 2012 18:29:14 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1603</guid>
		<description><![CDATA[How Taste of DC and Zagat used Foodspotting to promote their event.]]></description>
			<content:encoded><![CDATA[<p><a href="http://getonthemap.us/foodspotting/foodspotting-events/">How Taste of DC and Zagat used Foodspotting to promote their event.</a></p>
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		<title>Small Biz Expert in the Sacramento BusinessJournal ;^D</title>
		<link>http://getonthemap.us/small-biz-expert-in-the-sacramento-businessjournal-d</link>
		<comments>http://getonthemap.us/small-biz-expert-in-the-sacramento-businessjournal-d#comments</comments>
		<pubDate>Fri, 05 Oct 2012 20:10:33 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Small Business Strategies]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1571</guid>
		<description><![CDATA[Get on the Map1 day ago I was featured with some &#8220;expert advice&#8221; for small biz in the Sacramento Business Journal today alongside my friends Scott Eggert and John Kabatech. What would your advice be? Powered by socialditto&#160; 27 likes&#160;&#183;&#160; 4 comments]]></description>
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<div class="pic"><a href="http://www.facebook.com/getonthemap"><img src="https://graph.facebook.com/102739486802/picture" alt="" /></a></div>
<p><span class="author"><a href="http://www.facebook.com/getonthemap">Get on the Map</a></span><span class="metadata"><a href="http://www.facebook.com/photo.php?fbid=10151264407071803&amp;set=a.182575906802.153305.102739486802&amp;type=1" title="Friday October 5, 2012 at 4:03pm" class="timestamp">1 day ago</a></span>
<div class="fbookmessagebody"> I was featured with some &#8220;expert advice&#8221; for small biz in the Sacramento Business Journal today alongside my friends Scott Eggert and John Kabatech. What would your advice be?
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		<item>
		<title>Have Some Fun With Your Bad Yelps</title>
		<link>http://getonthemap.us/have-some-fun-with-your-bad-yelps</link>
		<comments>http://getonthemap.us/have-some-fun-with-your-bad-yelps#comments</comments>
		<pubDate>Mon, 06 Aug 2012 23:58:13 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1454</guid>
		<description><![CDATA[Get on the Map20 days ago Have some fun with your bad yelps and turn &#8216;em around http://getonthemap.us/yelp/have-some-fun-with-your-bad-yelp-reviews/ Please post in the comments &#8211; what ONE WORD do you use to describe yelp? Powered by socialditto&#160; 38 likes&#160;&#183;&#160; 5 comments]]></description>
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<div class="pic"><a href="http://www.facebook.com/getonthemap"><img src="https://graph.facebook.com/102739486802/picture" alt="" /></a></div>
<p><span class="author"><a href="http://www.facebook.com/getonthemap">Get on the Map</a></span><span class="metadata"><a href="http://www.facebook.com/photo.php?fbid=10151112137636803&amp;set=a.270936216802.175399.102739486802&amp;type=1" title="Tuesday July 17, 2012 at 12:59pm" class="timestamp">20 days ago</a></span>
<div class="fbookmessagebody"> Have some fun with your bad yelps and turn &#8216;em around http://getonthemap.us/yelp/have-some-fun-with-your-bad-yelp-reviews/ Please post in the comments &#8211; what ONE WORD do you use to describe yelp?
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		<title>Website Remodel</title>
		<link>http://getonthemap.us/website-remodel</link>
		<comments>http://getonthemap.us/website-remodel#comments</comments>
		<pubDate>Fri, 29 Jun 2012 00:03:43 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Website Evaluation]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1456</guid>
		<description><![CDATA[Get on the Map39 days ago WooHoo &#8211; I just finished my http://getonthemap.us remodel &#8211; I&#8217;ve got over 500 social media tips &#8211; Please share with your friends. And I wouldn&#8217;t mind a like or tweet or comment. Thanky you! ;^D Powered by socialditto&#160; 10 likes&#160;&#183;&#160; 6 comments]]></description>
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<div class="pic"><a href="http://www.facebook.com/getonthemap"><img src="https://graph.facebook.com/102739486802/picture" alt="" /></a></div>
<p><span class="author"><a href="http://www.facebook.com/getonthemap">Get on the Map</a></span><span class="metadata"><a href="http://www.facebook.com/photo.php?fbid=10151069213236803&amp;set=a.182575906802.153305.102739486802&amp;type=1" title="Thursday June 28, 2012 at 5:17pm" class="timestamp">39 days ago</a></span>
<div class="fbookmessagebody"> WooHoo &#8211; I just finished my http://getonthemap.us remodel &#8211; I&#8217;ve got over 500 social media tips &#8211; Please share with your friends. And I wouldn&#8217;t mind a like or tweet or comment. Thanky you! ;^D
<div class="facebook-photo"><a href="http://www.facebook.com/photo.php?fbid=10151069213236803&amp;set=a.182575906802.153305.102739486802&amp;type=1"><img src="http://sphotos-b.xx.fbcdn.net/hphotos-snc6/s480x480/603556_10151069213236803_1540234908_n.jpg" style="float: left; padding-right: 10px;" alt="" /></a>
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<p><span class="metadata"><span class="powersd"><a href="http://www.socialditto.com/">Powered by socialditto</a></span><img src="http://images.ientrymail.com/socialditto/facebook-icon.gif" width="15" height="15" align="top" alt="" />&nbsp; <a href="http://www.facebook.com/photo.php?fbid=10151069213236803&#038;set=a.182575906802.153305.102739486802&#038;type=1" class="fbextra">10 likes</a>&nbsp;&middot;&nbsp; <a href="http://www.facebook.com/photo.php?fbid=10151069213236803&#038;set=a.182575906802.153305.102739486802&#038;type=1" class="fbextra">6 comments</a></span></div>
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		<item>
		<title>How to Make LinkedIn Work For You</title>
		<link>http://getonthemap.us/how-to-make-linkedin-work-for-you</link>
		<comments>http://getonthemap.us/how-to-make-linkedin-work-for-you#comments</comments>
		<pubDate>Fri, 01 Jun 2012 04:51:16 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1416</guid>
		<description><![CDATA[How to make Linkedin work for you View more presentations from Julie Gallaher Want help in powerizing your LinkedIn profile? Call Julie Gallaher at 916-265-2521. More LinkedIn Marketing Tips]]></description>
			<content:encoded><![CDATA[<div style="width:425px" id="__ss_12966313"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/juliemarg/how-to-make-linkedin-work-for-you" title="How to make Linkedin work for you" target="_blank">How to make Linkedin work for you</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/12966313?rel=0" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen></iframe>
<div style="padding:5px 0 12px"> View more presentations from <a href="http://www.slideshare.net/juliemarg" target="_blank">Julie Gallaher</a> </div>
</p></div>
<p>Want help in powerizing your LinkedIn profile? Call Julie Gallaher at 916-265-2521.</p>
<p>More <a href="http://getonthemap.us/linkedin/blog">LinkedIn Marketing Tips</a></p>
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		<title>Sacramento Media Training Workshop</title>
		<link>http://getonthemap.us/sacramento-media-training-workshop</link>
		<comments>http://getonthemap.us/sacramento-media-training-workshop#comments</comments>
		<pubDate>Tue, 08 May 2012 21:05:43 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Workshops & Events]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1203</guid>
		<description><![CDATA[Want to be on TV talking about your business? Join 14-year news anchor and reporter Tom Jordan and his team on May 24th at the Sacramento Hyatt, where you will learn: How to get the news media to pay attention to your business, organization or cause How to answer every reporter’s question with confidence and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://tjmsacramento.eventbrite.com/"><img src="http://getonthemap.us/wp-content/uploads/2012/05/WebAdSacramentoSmall.jpg" alt="Sacramento television radio media training" title="WebAdSacramentoSmall" width="125" height="125" class="aligncenter size-full wp-image-1202" /></a><br />
<h2>Want to be on TV talking about your business?</h2>
<p>Join 14-year news anchor and <a href="http://www.tomjordanmedia.com/" title="Media Training">reporter Tom Jordan</a> and his team on May 24th at the Sacramento Hyatt, where you will learn:</p>
<blockquote><p>How to get the news media to pay attention to your business, organization or cause<br />
How to answer every reporter’s question with confidence and clarity<br />
How to counter the reporter’s arsenal<br />
The do’s/don’ts of media relations<br />
Message development: learn the skills to develop newsworthy messages<br />
The most effective social media marketing strategy<br />
How to get the headlines you want<br />
How to never be taken out-of-context<br />
How to speak in sound bytes<br />
How to handle a media crisis</p></blockquote>
<p>The class is May 24th at the Hyatt Regency and is presented by Tom Jordan, ax experienced tv news anchor from San Diego.  For <a href="http://tjmsacramento.eventbrite.com/">media training info, click here</a>.</p>
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		<title>Don&#8217;t Flash!</title>
		<link>http://getonthemap.us/dont-flash</link>
		<comments>http://getonthemap.us/dont-flash#comments</comments>
		<pubDate>Wed, 18 Apr 2012 05:44:02 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Website Evaluation]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1183</guid>
		<description><![CDATA[I&#8217;m working on an email to send out to Sacramento, Folsom, Roseville and El Dorado businesses about my upcoming classes and I noticed something horrible. Many businesses, especially restaurants and wineries, spent big bucks to a web designer four or five years ago for a Flash website. Maybe they don&#8217;t know that Flash is incompatible [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://getonthemap.us/wp-content/uploads/2012/04/flash-websites.jpg"><img src="http://getonthemap.us/wp-content/uploads/2012/04/flash-websites-225x300.jpg" alt="" title="flash websites" width="225" height="300" class="alignleft size-medium wp-image-1184" /></a>I&#8217;m working on an email to send out to Sacramento, Folsom, Roseville and El Dorado businesses about my upcoming classes and I noticed something horrible.</p>
<p>Many businesses, especially restaurants and wineries, spent big bucks to a web designer four or five years ago for a Flash website.  Maybe they don&#8217;t know that Flash is incompatible with Apple products.  It&#8217;s estimated that nearly 40% of smart phone users are using an iphone. It&#8217;s crazy to shut your business off from those users.</p>
<p>Perhaps you think I&#8217;m being alarmist.  But here&#8217;s a website that I looked at today on my phone.  <a href="http://getonthemap.us/wp-content/uploads/2012/04/photo.png"><img src="http://getonthemap.us/wp-content/uploads/2012/04/photo-200x300.png" alt="" title="photo" width="200" height="300" class="aligncenter size-medium wp-image-1186" /></a><br />
Be sure to look at your website on all kinds of different devices.  Big monitors, small monitors. Chrome, Firefox, Safari and Internet Explorer browsers. Iphones and android. If they don&#8217;t look right, call me at 916-265-2521 and we can figure out a solution.</p>
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		<title>Are You Making These Foursquare Mistakes?</title>
		<link>http://getonthemap.us/are-you-making-these-foursquare-mistakes</link>
		<comments>http://getonthemap.us/are-you-making-these-foursquare-mistakes#comments</comments>
		<pubDate>Sat, 14 Apr 2012 20:51:38 +0000</pubDate>
		<dc:creator>Julie Gallaher</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Foursquare]]></category>

		<guid isPermaLink="false">http://getonthemap.us/?p=1178</guid>
		<description><![CDATA[Over 100 Sacramento business people have come to my Foursquare training classes &#8211; so they&#8217;re not making these mistakes. Next class is April 24th &#8211; I hope you&#8217;ll come to learn this and more! Why Foursquare? Why not Yelp? or Facebook Check-ins? I recently analyzed the social media reputation of one of our popular Sacramento [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://getonthemap.us/wp-content/uploads/2012/04/foursquare_checkin.png"><img src="http://getonthemap.us/wp-content/uploads/2012/04/foursquare_checkin-281x300.png" alt="sacramento foursquare checkin logo" title="foursquare_checkin" width="281" height="300" class="alignleft size-medium wp-image-1179" /></a>Over 100 Sacramento business people have come to my Foursquare training classes &#8211; so <em>they&#8217;re</em> not making these mistakes.  Next class is April 24th &#8211; I hope you&#8217;ll come to learn this and more!</p>
<p>Why Foursquare? Why not Yelp? or Facebook Check-ins?</p>
<p>I recently analyzed the social media reputation of one of our popular Sacramento restaurants on Foursquare and Yelp. On Foursquare, she had 1274 check-ins from 674 people. They left 20 photos and 19 of those people offered tips. Eighteen of the tips were extremely positive, mentioning favorites and must orders.  One was mediocre &#8211; saying the food was OK. </p>
<p>Contrast that with the 168 reviews on Yelp.  The highest number of people ranked this restaurant 4 star and had great things to say about it. But with 45 three stars, 21 two stars and 20 one stars, their overall rating was a three star.  One Yelp elite user apparently prefers Subway Sandwiches, because she gave them 3 stars and this restaurant one.  To make matters worse, on the restaurants Yelp profile page, they list 5 other similar restaurants that had a higher Yelp rank.</p>
<p>And Facebook check-ins are fine, but they are not indexed in the public search engines. A potential customer will not see them and decide to come and try your food.</p>
<p>So, my advice to you, Sacramento business owners, is to do everything you can to promote Foursquare participation &#8211; offer specials and recognition.  Foursquare users are better customers and can help you spread the good word about your business.</p>
<p>My next class is April 24th &#8211; I&#8217;d love to see you there!</p>
<p><a href="http://www.eventbrite.com/event/2887379229?ref=ebtnebtckt" target="_blank"><img src="http://www.eventbrite.com/custombutton?eid=2887379229" alt="Eventbrite - Sacramento Foursquare Marketing - Connecting with Your Local Prospects" /></a></p>
<p>And here&#8217;s a link to the <a href="http://www.openforum.com/articles/top-5-foursquare-mistakes-committed-by-small-businesses">top five Foursquare mistakes</a> and more <a href="http://getonthemap.us/foursquare/blog/">Foursquare Marketing Tips</a></p>
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