Employees Are (or should be) Involved in Your Social Media

I always thought it was strange that no one at AT&T Yellow Pages ever talked to me about my blog or social media activity. My travel recommendation website Things You Should Do is about to have it’s one millionth visitor – so I could have been a resource as they tried to change their product emphasis from print to internet.

Do you have anyone in your company who’s a guru on twitter, facebook, youtube or blogging? Don’t ignore it- analyze whether you can harness their expertize to help you achieve your business goals.