Researchers at Penn State University have released a comprehensive report on how consumers use the search engines.
Did you wonder why your pay per click advertising program wasn’t delivering the results that you wanted? It’s simple, only 6% of web searchers turn first to the paid or sponsored advertisements.
The report shows that 82% of the time, internet users first examine the organic listings. Just 6% of the internet users examine first the sponsored listings. 12% of the users scan the entire page.
When you focus all your internet marketing dollars on Pay Per Click you’re ignoring the much greater opportunities you could find in the regular organic listing section.
For a PDF copy of the report click here
Organic vs Pay Per Click
Get on the Map will help you get your business showcased in the organic listings. Call 916-265-252 for more information.
