Get On The Map » Social Media Marketing

Social Media Stats

Julie Gallaher — Wed, 02 Jun 2010 02:01:00 +0000

Social Media and Search Statistics 2010

11% of Americans read a blog dealing with community issues Pew Internet Research

14% Amount the North American search engine marketing industry will grow in 2010 Search Engine Land

14% of American adult internet users have uploaded a video to the internet Pew Internet Research

15% of bloggers spend 10 or more hours each week blogging Econsultancy

19% of internet users are on Twitter or similar updating service Pew Internet Research

20% of tweets are about products 20.Decibels

22% of all American adults have signed up to receive alerts about local issues via email or text messaging Pew Internet Research

24% of companies use sales as a metric for measuring social media success Chris Pirillo

25% of companies use online brand mentions and brand awareness as a metric for measuring social media success Chris Pirillo

25% of bloggers earn more than $100K per year Hubspot

27% of US Baby Boomers use social media, with Facebook the most popular AARP

28% of shoppers say social media influenced their holiday purchases in 2009 20.Decibels

29% of users enjoy interacting with brands on Facebook eMarketer

30% of companies say that the amount of money spent on social media has stayed the same this year Chris Pirillo

30% of Twitter users ask for brand recommendations eMarketer

31% of advertisers say personalized search results are having a highly significant impact on search marketing efforts Search Engine Land

35% of small businesses report that they have received new customers as a result of positive online reviews Search Engine Land

38% of bloggers post brand or product reviews Econsultancy

38% of American adult internet users have viewed an educational video online Pew Internet Research

40% of users have “friended” a brand on Facebook or Myspace 20.Decibels

40% of adults use the internet, email or instant messaging on a mobile phone Pew Internet Research

41% of user think Facebook is a good way to get information about companies and products eMarketer

43% of companies expect to spend more on search engine optimization (SEO ) this year than they did last year Search Engine Land

44% of Twitter users have recommended a product 20.Decibels

46% of Facebook user say they would talk about or recommend a product on Facebook 20.Decibels

48% of LinkedIn members are 45 years or older Hubspot

49% of companies are reallocating budgets to search engine marketing by taking from print advertising budge Search Engine Land

49% of companies use YouTube as part of their marketing strategy Chris Pirillo

50% Facebook claims that 50% of active users log into the site each day Econsultancy

50% More Twitter activity on weekday than weekend Hubspot

52% of companies say that the rise of social media has had a major impact on their search engine marketing Search Engine Land

52% of American adults have used the internet to watch or download video Pew Internet Research

53% of the Fortune 500 have at least one Twitter account 20.Decibels

56% of advertisers say Google keywords have become more expensive over the last year Search Engine Land

56% of companies say they try to achieve increased sales through social media activity Chris Pirillo

56% of Twitter users say they use Twitter for business purposes 20.Decibels

57% of Americans have Googled themselves Pew Internet Research

57% of B2C companies maintain company profiles on social networks 20.Decibels

58% of companies use LinkedIn as part of their marketing strategies Chris Pirillo

58% of people said if they tweeted about a bad experience with a company, they would like the company to respond to their comment 20.Decibels

59% of companies say that their budgets for social media marketing will increase this year Search Engine Land

61% of Facebook users are 35 years of age or older Hubspot

63% of companies say that direct traffic to web site is the most commonly used metric to measure the impact of social media Chris Pirillo

64% of companies say that more brand recognition is the second most important business objective in terms of impact of social media Chris Pirillo

67% of companies say that the amount of money spent on social media has increased since last year Chris Pirillo

68% of small businesses will increase their social media marketing efforts this year 20.Decibels

69% of American have used the internet to cope with the recession Pew Internet Research

69% of American adult internet users have used the internet to watch or download video Pew Internet Research

70% of bloggers are organically talking about brands on their blog Econsultancy

73% of companies have a budget of less than $25,000 for social media marketing Search Engine Land

73% of companies say they are using Twitter to promote their brands or companies Search Engine Land

74% of companies say they are using Facebook to promote their brands or companies Search Engine Land

74% of companies say that they use social media to increase traffic to their website Chris Pirillo

75% of Bloggers are college grads Hubspot

77% of companies use Twitter as part of their marketing strategies Chris Pirillo

81% of companies expect social media spending to increase this year Chris Pirillo

81% of B2B businesses maintain company profiles on social networks 20.Decibels

82% More time spent worldwide on social media this year than last Nielsen Wire

84% of consumers are influenced by online customer reviews Search Engine Land

85% of companies use Facebook as part of their marketing stategy Chris Pirillo

88% of U.S. Non-profits are experimenting with social media 20.Decibels

90% of companies engage in search engine optimization Search Engine Land

91% of online retailers plan to have a Twitter page by 2011 20.Decibels

95% of marketers incorporate blogs as part of their search engine optimization efforts Top Rank Online Marketing Blog

99% of online retailers plan to have a Facebook page by 2011 20.Decibels

143% Increase per person in United States on time spent on social media Nielsen Wire

210% Increase in time spent on social media in the United States this year than last Nielsen Wire

Want more info on how you can utilize social media and search engine optimization in your business? Call Julie Gallaher 916-265-2521.

Business Use of Twitter

Julie Gallaher — Fri, 02 Apr 2010 05:54:35 +0000

I served as the social media coordinator for the Sacramento Metro Chamber’s 40th Annual Cap to Cap trip. Here’s a video I created “How to Twitter” for people who haven’t dipped a two into twitter yet.

KCRA TV Social Media Spot

Julie Gallaher — Thu, 14 Jan 2010 20:07:11 +0000

Tuesday night I was featured on the 11pm news. Pretty cool! Click the link to see me on Youtube.

Julie Gallaher

or here

Sacramento Facebook Coaching

Employees Are (or should be) Involved in Your Social Media

Julie Gallaher — Thu, 07 Jan 2010 17:22:10 +0000

I always thought it was strange that no one at AT&T Yellow Pages ever talked to me about my blog or social media activity. My travel recommendation website Things You Should Do is about to have it’s one millionth visitor – so I could have been a resource as they tried to change their product emphasis from print to internet.

Do you have anyone in your company who’s a guru on twitter, facebook, youtube or blogging? Don’t ignore it- analyze whether you can harness their expertize to help you achieve your business goals.

Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia Lyons – Social Fresh Charlotte 2009

View more presentations from Social Fresh.

Are You A Social Media Doubter?

Julie Gallaher — Mon, 07 Dec 2009 08:23:01 +0000

My friend Cheryl Smith shared this video with her clients – we definitely are in the midst of a revolution.

Get on the Map Local Search Marketing can help you with planning your social media strategy. Call 916-265-2521 for more information.

Facebook for Business

Julie Gallaher — Fri, 04 Dec 2009 20:25:56 +0000

I was interviewed by News 10 about how business owners can use Facebook to reach Baby Boomers. It was fun. Anne Makovec is a great interviewer.

Baby Boomers & Technology
Facebook wants you to Friend your family
Joy of Facebook for Baby Boomers

If you’re a business that wants to attract baby boomers, Get on the Map can help. Call 916-265-2521. And if you’re on Facebook, join our fan page.

Weekly Wrap Up – Web Design & Social Media Advice

Julie Gallaher — Mon, 23 Nov 2009 03:35:30 +0000

Have you checked out the competition? SEO IQ lets you compare yourself to your biggest competitors.
Why local businesses can’t ignore social media.
Google Local Heatmap
Are you afraid of social media?
Need a Social Media Manager?

Business Twitter How To

Julie Gallaher — Sat, 07 Nov 2009 20:10:44 +0000

Many of my customers are new to Twitter, Facebook and other social media and are trying to get a handle on how to use it . Some gurus tell them that it’s all about socializing – chat about your family, your hobbies, your activities, your likes/dislikes and slip in a business promotional link every once in a while. That works if what you’re selling is your personality but what if you’re selling a new roof, straight teeth or a fantastic pasta? If I’m a prospective customer, am I interested in the fact that your child started Kindergarten or that you’re trying to decide whether Pebble Beach or Torrey Pines is the best golf course? I might be really interested and identify with you, or I might be bored with how much you talk about yourself. What I’ve learned in a lifetime of sales is that the customer, just like anyone else, is most interested in himself/herself. If you focus your twitter stream on your prospective customer, they will be interested … if you focus on yourself, some of your prospects will be turned off.

Here’s my number one tip on Twitter for Business – If you’re lucky enough to have a prospective customer follow you – Follow them back!. There are two reasons for this.

If a prospective customer came into your store, wouldn’t you want to make them feel welcome? A prospect following you is the equivalent of coming in to your store – make them feel like you’re interested in them.

Twitter has some rules that restrict how many people you can follow to prevent spammers from following everyone. A user is sometimes prevented from following additional people if they don’t have enough people following them. So, if you don’t follow back, the prospect may unfollow you just because they need to balance.

I just ran across a great interview from David Spark of Socialmedia.biz with Guy Kawasaki – Guy’s 3 tips on twitter use for business are here in the video – but he eloquently explains the point I was making above. He says that your tweets should be informing not meforming – give useful tips, resources and information not mundane personal chit chat …

Social Media Coaching

I’ve created a Sacramento Business Twitter list and map to see how different local businesses are using twitter. If you want to be listed, drop me a line at julie@getonthemap.us or call 916-265-2521. If you’re new to social media, I can help you set up a strategy that will attract new business and improve your bottom line.

View Sacramento Business Twitter in a larger map

Don’t Think One Size Fits All

Julie Gallaher — Tue, 27 Oct 2009 04:03:04 +0000

Hotel News asks what exactly are you trying to say?

The key to social media marketing success is customized, quality messages, said Kent Schnepp, chief strategy officer for search engine marketing firm EngineWorks. Schnepp talked about social media marketing strategy last week during a webinar for the Boutique & Lifestyle Lodging Association, based in West Hills, California.

“With social media marketing, we don’t want to just put out a bunch of noise,” Schnepp said. “The signals need to be interesting and of value to the people you are targeting.”

Social Media Marketing Sacramento

If you’ve been experimenting with Facebook, LinkedIn or Twitter, and you’re not satisfied with your result, perhaps the problem is with your strategy. If you need help strategizing, call Julie Gallaher at 916-265-2521

Know – Like – Trust – Buy – Refer

Julie Gallaher — Sun, 18 Oct 2009 02:48:02 +0000

I just went to a fantastic workshop session at the Blog World Expo Conference – titled Small Business – Big Impact. Speakers
Arik Hanson, Pierre Martell, Natasha Wescoat and Becky McCray gave great examples of things small businesses were doing online to soar above the competition but my favorite tip was this. Pierre said that he used to spend 15 to 20 hours with prospects selling them on letting him be their homebuilder. Now that they know, like and trust him because of his online activities, he shaves nearly 10 hours off the selling process and they are ready to buy and hopefully refer him to other prospects.

Social Media Coaching

If you need more hands-on help, I offer a Get Started with Social Media package. I’ll meet with you, help you set up your profile, help you devise a strategy that will help you achieve your goals. I’ll give you some tasks to get you started, then a couple weeks later, we’ll meet again to see how it’s going, see what has worked best for you and make any necessary changes to your plan. Call Julie at 916-265-2521