Everyone’s busy at Christmastime (or Chanukah, Kwanza, Festivus, New Year’s Eve) but as business people, we don’t want to miss an opportunity to thank our customers for their support all year long. Here are a few ideas for you to try.
I’m attaching my favorite holiday video. I hope your Christmas is Merry and Bright. See you in the New Year!
Announcement: Virtual Social Media Internships available June 1 – August 31, 2011.
Public Relations, Marketing, Advertising & Sales
This summer, join one of the most dynamic west coast blogging organizations as a PR/Social Media/Content Creator intern. Our family of companies includes a top 50 travel blog that’s had over 1.5 million visitors, Flickr groups with over 1,000 participants, an innovative social buying pioneer, web design specialists, business and community blogs, strategic training workshops for businesses on Facebook, Twitter, LinkedIn, Foursquare and more.
You will be part of a team of interns writing blog posts and press releases, interviewing & meeting top bloggers, researching social media trends, contacting prospective clients and engaging in social media with top industry professionals. Interns will work independently 10-20 hours per week. Most work can be done on your own schedule, with just one to three hours per week of online meetings.
Interns who complete the 3 month program will receive a 4 night all-expenses paid trip to Blog World Expo Los Angeles, including transportation, hotel accommodations, conference registration and meals, valued at $2,500.
Upper division students majoring in Marketing, Business, Public Relations or Journalism. Successful candidates will have excellent writing and research skills and experience with press releases, clever headlines and business letters. They must be smart, independent, enthusiastic and possess a strong work ethic.
Interns must have access to computer, internet, email and telephone including unlimited long distance.
As many of you know, I left AT&T Advertising & Publishing in 2008 to start my own business, Get on the Map Local Search Marketing. I had been a top producer, several times named to the CEO’s list of the top 5% of the sales reps in the nation. But as the usage of the print yellow pages declined, and AT&T tried to move clients into online products, I no longer believed we were doing a good service for our customers.
Yellowpages.com started out as a good idea. Help local customers find local businesses that can provide them with service. But their glory days were over when Google introduced the Google Local Business Center with the Google Map.
In researching the results that other businesses have experienced when they compare Google results and yellowpages.com, I found this interesting video. Let me know what you think.
Although this video refers to Australia, I think the numbers are similar, in fact they might be worse.
Sacramento Metro Chamber of Commerce Business Builder Series- How to Brand Yourself Online
June 17, 2010 – 12:00pm – 1:30pm
For small businesses with 6 – 50 employees
You may have started with social media on Facebook, Twitter, LinkedIn and/or Youtube, but you’re wondering if you’re maximizing it’s potential to establish your business as the obvious authority. This brown bag luncheon class (bring your own) will cover
* Developing a social media strategy that best delivers prospects
* Building High Power profiles
* Getting your employees involved in your social media marketing programs
* Interacting with local bloggers and social media devotees to grow your influence
* Utilizing an editorial calendar
* Where do you draw the line between openess & TMI (too much information)
* Monitoring your results so you can determine what works and what doesn’t work for you
Register Online or call 916-562-8600
When you stop thinking of marketing as spending money and treat it as investing in potential clients, it will be easier.
Nearly 50% of small business owners chose video conferences as the greatest technological innovation of the last 5 years. Why? Time & money constraints have decreased the number of opportunities for face to face meetings. But without visual contact, business owners admit that they will multi-task: checking emails, sports scores and conducting side conversations even though they know that these behaviors annoy the person holding the meeting.
“When you add the visual element to a meeting, you better connect with others and become even more productive,” said PGi CEO and Chairman Boland T. Jones. “A meeting isn’t just a business transaction; it’s an opportunity to establish trust. Technology doesn’t replace relationship building. Technology should support it.”
Do you agree with the business owners surveyed on meeting manners?
Small Business Advice
I’ve been mining the web for what some of the best small business marketing bloggers are talking about. Any reaction?