On Page Search Optimization

First, Google’s computer analyzes your website. Is it well organized? Is there lots of great content? Is it easy for visitors to find that content? Does it load fast? Do visitors show they like it by spending lots of time on your site – or do they quickly move on to someone else.

Off Page Search Optimization

But, just as important, and much more difficult for most small businesses, is how the world sees your website. Are you listed in all the various directories? Do individuals on social media sites talk about your business? Have you developed a presence on Facebook. Twitter, LinkedIn, Youtube and more? The integration of search engine optimization (frequently abbreviated as SEO) and social media is the key to getting first page results in 2010 – and that’s my specialty.

I’ve just completed phase one of an SEO study on the search term auto repair Sacramento. Ten days ago I began, working with 4 local auto repair shops. Here are the results:

1. Customer One – Now on page one for Google. Started at middle of page two, position #16. Now on first page, position #10.
2. Customer Two – Now on page three for Google. Started on page five, position #46. Now on third page, position #26.
3. Customer Three – Now on page two for Google. Started on page three, position #23. Now on second page, position #19.
4. Customer Four – Now on page three for Google. Started on page four, position #33. Now on third page, position #23.

Why Search Engine Optimization is Better than Buying Google Adwords

Google’s keyword estimator predicts that a auto repair Sacramento client who purchased Google Adwords directly from Google (no middleman or reseller) would pay $240 per month for a top position on page one and should expect to receive approximately 75 visits to their website per month. If that customer was dealing with an agent who charged a management fee, the cost to generate those 75 visits would be between $500 and $1,000 per month.

Penn State’s study on paid ads vs. organic listings demonstrated that 82% of internet searches completely ignore the paid or “sponsored” ads on the page. Isn’t that what you do?

In our example, the auto repair customer would pay between $240 and $1,000 per month for 75 web site visits. But, a top placement in the organic section would generate nearly 500 targeted, quality visitors. The people who sell Google Adwords will tell you that it’s impossible to get to the front page, and so you have no choice but to buy their ads. In this study, I’ll demonstrate that they’re wrong.

Sacramento SEO Specialist

If you have a business and would like to see this case study, please call Julie Gallaher at 916-265-2521. Get on the Map Local Search Marketing helps businesses with Google, Facebook, Youtube, Twitter, LinkedIn, Bing & More.

I started a test with five clients on the search phrase Insurance Roseville. At seventeen days

Client One – Moved from bottom of page 3, position #30 to middle of page one, position #4
Client Two – Moved from bottom of page 5, position #48 to bottom of page three, position #27
Client Three – Moved from middle of page five, position #45 to top of page four, position #31
Client Four – Moved from bottom of page two, position #20 to top of page two, position #12
Client Five – Moved from top of page two, position #11 to middle of page one, position #6

92% of Internet Searcher Never Leave Page One

When a business goes from page two or three to page one on Google, they get an enormous increase in traffic and visibility. Google estimates that over 6,000 times per month someone searches for the phrase insurance Roseville. That means that if you’re on the first page for that phrase, your weblink can be seen by over 5,000 searches. If you’re on page two, three or beyond, you only get a chance to be seen by 500 searches. Search engine optimization, the process of helping your website be seen on page one, really pays off!

Get on the Map Local Search Marketing

If you’d like to see the case studies, please call Julie Gallaher at 916-265-2521.

By using your key words in the description and posts on your Facebook Fan Page, you have the beginnings of a dominant position on the search engines. If you’d like help, please call Julie Gallaher at 916-265-2521.

Please contact us about attending one of our FREE internet marketing workshops – you’ll learn about how Google’s social products can help you market your business.

Thursday, September 10th, 6:30pm
Drexel University
One Capitol Mall
Sacramento, CA 95814

About Chris Lang

Named the #1 Google Friend Connect and Google Wave authority by Jack Humphrey and a top 10 Social Marketer to follow on Twitter by Marcus Schroefel, Chris Lang has been making his living online for 10 years now.

Chris and his assistant Margie spend most of their time doing live seminars on the new social features in Google, helping everyone they can to understand how the Google we know is going to change very quickly and show
us how Google Wave will change how we use the Internet forever.

Outline for the show….

Overview of how Google is changing social networking focus from the social sites back to what matters, our sites.

You will learn……

How Google Wave will save you time and make you money.

How you can get a YouTube video ranked in Google search where your site could not otherwise rank at all and
show us how video converts over 250% better then text.

Then we will learn thru a live demonstration of Google Friend Connect how we can get ready for Google Wave
before it is ever released.

And if there’s time Chris and Margie will demonstrate Google Wave live as they already have access as beta testers.

Sacramento and Placer Small Business Marketing Coach

Get on the Map can help you with search engine optimization, social media, web site tuneup and more. Call today to 916-265-2521.

Each time I researched who the original listing belonged to and called the restaurant. Most of the time, the person answering the phone has no idea what I’m talking about and has no idea who they should connect me with. They have been well trained as gate keepers, but their diligence is costing the restaurant over 3,000 qualified leads PER DAY! The free Google Keywords tool tells us that 90,000 people in Sacramento looked up restaurant Sacramento in the month of June. How many of them would have gone to the restaurant if they hadn’t thought that it was locksmith.

I did some further research by looking up Locksmith Sacramento and the news was bad. On the first page of the Google map, 6 out of 10 listings were phony – highjacked listings from restaurants and hotels, businesses that were located inside a state office building or hospital, businesses who were located in the fast lane of the freeway, a business that had 12 reviews and all of them were done on the same day.

Mike Blumenthal is an expert on this topic. Visit his site for more info.

Google Map Registration

The moral of the story … don’t believe that your internet representation is just fine. Research it, register your business with the search engines, claim your name listing with social media like Facebook. If you need help, Get on the Map can help you. We can make sure your listings are secure and perform search engine optimization so that you can be found. Call us for more details at 916-265-2521.

Julie Gallaher and Google's Matt Cutts, head of the webspam team at Google where he specializes in search engine optimization (SEO) issues.

People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix. More

Improving Your Google Rank

Get on the Map is a Sacramento consulting firm advising on all aspects of digital marketing: whether you want to create a blog or get listed on the Google map, we can help. Call 916-265-2521 for more information.