by Julie Gallaher | May 13, 2011 | Online Advertising
Some of you may know that I previously worked at AT&T, publisher of the Real Yellow Pages and yellowpages.com – now called yp.com. When they offered the early retirement buyout I took it in a snap and started Get on the Map. As I was leaving, I had a yp.com...
by Julie Gallaher | Dec 19, 2010 | Online Advertising, Social Media Marketing
Twitter announced a new platform for advertising last week. Twitter has long been a home for all kinds of businesses. Whether it’s a neighborhood ice cream shop (@humphryslocombe), a favorite store (@lululemon) or a socially responsible shoe company (@TOMSshoes),...
by Julie Gallaher | Apr 14, 2010 | Online Advertising
Jennifer Van Grove from Mashable talks about Twitter’s new project – Promoted Tweets View more news videos at: http://www.nbcsandiego.com/video. Yesterday Twitter announced the basics of the first Phase of Promoted Tweets Tuesday, April 13, 2010 Although...
by Julie Gallaher | Mar 7, 2010 | Online Advertising
Inside Facebook reports that In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United...
by Julie Gallaher | Jan 2, 2010 | Online Advertising
Your yellow pages, newspaper, tv and radio advertising salespeople are telling you that you should still advertise with them – that their decline is exaggerated. But the Sillicon Valley Insider and Mediaite have a visual display to show you how bad it it. Old...
by Julie Gallaher | Dec 8, 2009 | Online Advertising
Over 25 contributors, from countries around the world, shared their Facebook advertising success stories with me. ATTN: I am working on my next edition of the Facebook Advertising series – Facebook Advertising Local Focus. If you have great results you would...