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Archive for the ‘Online Advertising’ Category

My yellowpages.com traffic costs $47 per click

Friday, May 13th, 2011

Some of you may know that I previously worked at AT&T, publisher of the Real Yellow Pages and yellowpages.com – now called yp.com. When they offered the early retirement buyout I took it in a snap and started Get on the Map. As I was leaving, I had a yp.com program for my website. Using [...]

Twitter’s New Advertising Platform

Sunday, December 19th, 2010

Twitter announced a new platform for advertising last week. Twitter has long been a home for all kinds of businesses. Whether it’s a neighborhood ice cream shop (@humphryslocombe), a favorite store (@lululemon) or a socially responsible shoe company (@TOMSshoes), people have gotten special offers, great customer support and valuable information by following businesses on Twitter. [...]

Twitter Advertising

Wednesday, April 14th, 2010

Jennifer Van Grove from Mashable talks about Twitter’s new project – Promoted Tweets View more news videos at: http://www.nbcsandiego.com/video. Yesterday Twitter announced the basics of the first Phase of Promoted Tweets Tuesday, April 13, 2010 Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over [...]

Facebook Advertising Adds New California Cities

Sunday, March 7th, 2010

Inside Facebook reports that In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world. From social game developers to the various large and [...]

Old Media vs. New Media

Saturday, January 2nd, 2010

Your yellow pages, newspaper, tv and radio advertising salespeople are telling you that you should still advertise with them – that their decline is exaggerated. But the Sillicon Valley Insider and Mediaite have a visual display to show you how bad it it. Old Media – Newpaper Decline

Facebook Advertising Success Stories

Tuesday, December 8th, 2009

Over 25 contributors, from countries around the world, shared their Facebook advertising success stories with me. ATTN: I am working on my next edition of the Facebook Advertising series – Facebook Advertising Local Focus. If you have great results you would like to share, please contact me at Facebook, LinkedIn or Twitter, email me at [...]

Eight Percent of Internet Users Generate 85% of Ad Clicks

Saturday, November 21st, 2009

Media Post published a very interesting study on consumer behavior. The results of an update to the comScore highly publicized “Natural Born Clickers” research, conducted two years ago with Starcom USA and Tacoda, indicate that the number of people who click on display ads in a month has fallen from 32% of Internet users in [...]