In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displaying the number of hits over a given time frame. There was a time when the success of a website was gauged solely on this number, with a site that received many visitors being deemed “successful”. Boy, how times have changed.

Since the inception of the web, developers have sought to measure the success of websites through the use of web analytics, which is the process of collecting, collating, and analyzing a website’s activity. For ecommerce sites, web analytics measures what aspects of a website are working successfully towards a particular business objective. These business objectives could include a visitor purchasing a product, or a visitor signing up for a newsletter or even a visitor reading a blog.

Your web analytics program can tell you lots about your visitors. Be sure that you’re measuring the correct online activity.

Google Analytics

Get on the Map can help you install and track Google Analytics and additional analytics software like Sitemeter.com. Call 916-265-2521 for more information.